Meta ads that fill your consult calendar, not just your feed
Built for plastic surgeons, cosmetic dentists, and cash-pay practices.
We script, film, and run Facebook and Instagram ads built from the same short-form playbook that grew our own brands to millions of followers. Qualified leads, booked consults, weekly reporting.
Trusted by leading practices since 2016
Dr. Wendy Lamara
Plastic Surgeon
Dr. Hani Sinno
Plastic Surgeon
Dr. Jon Schoeff
Wellness
Dr. Lior Tamir
Cosmetic Dentist
Dr. Wendy Lamara
Plastic Surgeon
Dr. Hani Sinno
Plastic Surgeon
Dr. Jon Schoeff
Wellness
Dr. Lior Tamir
Cosmetic Dentist
Most practice ads fail for the same four reasons
It is rarely the budget. It is the creative.
Here is what we fix first.
Here is what we fix first.
Weak creative
Too few ads, and the ones running don’t connect with your patient.
Too corporate
Polished brand spots that feel like ads, so people scroll past.
Hooks that don’t hold
If the first 3 seconds don’t land, nothing after them matters.
Targeting too broad
A generic local audience instead of the exact patient you want in your chair.
Everything it takes to turn ad spend into booked consults
01 Setup (first 4 weeks)
Meta Business Portfolio audit and setup
CRM integration so every lead lands where your team works
Lead form and calendar funnel, so patients can book a consult right away
SMS and email follow-up automations
Custom, lookalike, and retargeting audiences
Competitor and creative research
02 Creative
One professional on-site filming session every 3 months. We source the videographer and direct the shoot.
About 20 ad creatives per session, with multiple hooks per script for testing
Educational, authority, trend-based, and direct-response angles
All raw and edited footage delivered to you, free to use on organic social
03 Ongoing management
Creative testing and ad set optimization
Lead form tuning to raise lead quality
CRM and automation upkeep
Weekly performance report and weekly KPI call
One dedicated ads manager as your single point of contact, backed by our editing and strategy team
How it works
01. Qualify
Fill out a short form so we know your services, market, and goals.
02. Strategy call
We review your offer, ideal patient, and numbers, and confirm fit.
03. Intake interview
One deep session on your patient, procedures, and objections. This is the only prep call you need.
04. Build
We set up tracking, CRM, lead forms, automations, and audiences.
05. Film
One on-site shoot. We bring the videographer and the scripts. You show up.
06. Launch
You approve every creative before it runs.
01. Qualify
Fill out a short form so we know your services, market, and goals.
02. Strategy call
We review your offer, ideal patient, and numbers, and confirm fit.
03. Intake interview
One deep session on your patient, procedures, and objections. This is the only prep call you need.
04. Build
We set up tracking, CRM, lead forms, automations, and audiences.
05. Film
One on-site shoot. We bring the videographer and the scripts. You show up.
06. Launch
You approve every creative before it runs.
Ads on their own, or ads and social built together
Meta Ads
Management
Best for
Practices that want leads fast and already have a social presence
What you get
Full ads setup, quarterly filming, ~20 ad creatives per shoot, weekly reporting
Timeline
Practices that want leads fast and already have a social presence
Social + Meta Ads Management
Best for
Practices that want leads fast and already have a social presence
What you get
Full ads setup, quarterly filming, ~20 ad creatives per shoot, weekly reporting
Timeline
Practices that want leads fast and already have a social presence
Leads You Can Count
Dr. Ethan Kellum
Orthopedic Surgeon
Nashville, Tennessee
Offer promoted
We began managing Dr. Kellum’s social media on October 28, 2025. In under eight months, his Instagram grew from 4.8K to 71.8K followers, TikTok from 353 to 56.3K followers, and YouTube from 0 to 137K+ subscribers. YouTube alone has generated 65M+ views. Across all platforms: 100M+ total views.
Instagram grew from 4,800 to 71,800 followers, while TikTok scaled from just 353 to 56,300 followers. YouTube experienced exceptional growth, going from zero to 137,000+ subscribers and generating more than 65 million views, establishing a powerful, highly engaged presence across all three platforms.
Dr. Kellum
Ads We Ran for Dr. Kellum
Frequently asked questions
How fast will I see leads?
How much do I need to spend on ads?
Who calls the leads?
Can I run before-and-after ads?
Do I have to do social media too?
Do I need to film?
What does it take to qualify?
A cash-pay service of $1,000+ per patient, an existing Facebook and Instagram presence, and a team that can follow up with leads quickly.
Book a free ad audit.
Twenty minutes with a HighKey ads strategist. We’ll review your offer and tell you if ads are the right next step, and what a realistic first 90 days looks like.