Frequently Asked Questions

HighKey General FAQ

Who founded HighKey, and who are the owners?

HighKey is led by founders Luke, Jordan, and Jackson Lintz, renowned for their success in audience growth and partnerships with high-profile celebrities.

You can see Luke Lintz’s biography here: https://wikitia.com/wiki/Luke_Lintz

And the founding story here: https://www.businessinsider.com/gen-z-business-startups-entrepreneurship-digital-era-branding-social-media-2024-3

What celebrities has HighKey worked with?

HighKey has partnered with Kevin Hart, The Kardashians, Cardi B, Nicki Minaj, Rick Ross, Snoop Dogg, Bella Thorne, Noah Schnapp, Georgina, and hundreds of other celebrities.

You can see the partnerships here: https://www.instagram.com/highkeyclout

How does HighKey differ from other PR firms and social media agencies?
  1. HighKey incorporates guarantees for every custom package that we build out.
  2. HighKey and the owners are clients of all of their services. They constantly work on press, social media, and building their personal brands because they believe in the services they are selling.
  3. While most agencies or contractors will only handle aspects of a personal brand like videography, editing, writing, strategy, or press pitching, HighKey has a team of experts dedicated to taking care of every aspect of your personal brand and for them all to work in synergy together.
What is the pricing model for HighKey's services?
HighKey’s pricing can be compared to hiring one elite employee inside of your company.

However, the difference between HighKey and one employee is that you have an entire team of experts.

For example, HighKey’s press packages are completely full service, where they have a Publicist, editorial writer, and their journalist connections who will interview you, write the pitches, write the articles, and then HighKey will guarantee you massive monthly placements in top press, TV and podcast placements.

To quote you a price for your custom package, HighKey will need to set up a call to review your goals, target audience, and story angles. Please book a time with the branding executive here: Book A Call Now
Where is HighKey located?

HighKey’s headquarters are in Puerto Rico, with a team spread across North America.

What type of clients does HighKey work with?

HighKey works with entrepreneurs and professionals in North America, focusing on those in the 7+ figure income bracket aiming to elevate their personal brands.

Publicity/Press Services FAQ

Can HighKey guarantee media placements?

Yes, HighKey guarantees substantial monthly placements in top-tier press, leveraging its extensive network.

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Is the press sponsored?

No, HighKey does not work with sponsored content. Some publications may label content as “contributor content,” which indicates it’s written by a freelance team rather than being sponsored.

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Will I rank on Google?

Yes, ranking on Google can be achieved, though some publications may take up to 6 weeks to index and rank at the top.

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How long is the process for starting to see articles?

The process typically starts on the 1st or 15th of each month, with a timeline of about 3 weeks from the start date to when articles go live.

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What makes a personal brand "elite"?

An elite personal brand is recognized for its high visibility, credibility, and authority, achieved through strategic press and media presence.

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What is earned media vs guaranteed media?
  • Earned media is where a publicist creates a short 200-word pitch on a relevant subject and sends it to hundreds of journalists. When a journalist is intrigued about a topic, they will either ask further questions or ask to set up an interview. These publications aren’t guaranteed.
  • Guaranteed media is where a publicist creates specifically tailored angles for the client, has the client approve, and then works with a contributor to write an article all about the client.  Prior to publishing, the client has the opportunity to review/approve the feature before it goes live. 
How are you different than a newswire or press releases?
  • The publications HighKey is connected with are reputable, and the published stories are organic and non-sponsored.  Newswires are press releases that need to be linked to a specific business event and is a sponsored releases, whereas the press coverage we secure consists of full feature articles about relevant subjects and interviews with reporters. 
Will I have to talk to reporters?
In many cases, the reporters are happy to send a questionnaire to be completed via email. However, if you are speaking on a major current event or want to be included in a top-tier publication, being available for a phone or video call is key. Our publicists will provide you with a discussion topic and are available to help you prep before the interview.
When you say guarantee, where would the placements be, and how can you guarantee?
  • Guaranteed articles for HighKey Agency are publications that we have a strong relationship with and ultimately are able to guarantee placements after creating your newsworthy angles and your press strategy.  
  • We have guaranteed relationships across all industries: fashion, beauty, health, real estate, finance, etc. 
Is the press sponsored or "paid for?"
  • No, we don’t work with sponsored content. Some publications might say “contributor content,” but that is not the same as sponsored and paid publications.  That solely means that the publisher has hired a freelance editing team rather than having them on permanent payroll. 

Social Media Services FAQ

How does HighKey enhance its social media presence?

HighKey manages all aspects of social media strategy, from content creation to engagement, ensuring growth and increased engagement.

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What is included in HighKey's social media services?

Services encompass videography, editing, scripting, posting management, and community engagement, tailored to amplify clients’ social media impact.

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Can HighKey manage all of my social media accounts?

Yes, HighKey offers comprehensive management for all major social media platforms, ensuring a unified and strategic brand presence.

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How is success measured in a personal branding campaign?

Success is gauged through increased visibility, engagement rates, media placements, and the achievement of specific personal and business goals.

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Does HighKey offer content creation services?

Yes, HighKey provides extensive content creation services, including video production, graphic design, and social media content creation, aligned with each client’s brand strategy.

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Can personal branding work for "boring" industries?
Absolutely. Every industry has a story to tell and an audience waiting to hear it. Our expertise lies in uncovering these stories and presenting them in a compelling way that captures attention. Through creative storytelling and strategic content, we make every industry fascinating to its relevant audience.
Is my industry too niche or "boring" for personal branding on social media?
Absolutely not. Every industry has unique stories and valuable insights that can captivate an audience. Our expertise lies in crafting compelling narratives that highlight the intrigue and importance of your field, making it relatable and engaging for your target audience.
I'm struggling to increase my reach and engagement on social media. Can you help?
Yes, we specialize in enhancing visibility and fostering engagement by creating content that resonates with your audience. By analyzing platform algorithms and employing strategic SEO usage, we ensure your content reaches a wider audience and engages them meaningfully.
How can I turn my social media followers into website visitors and customers?

Our strategic use of calls to action and link placements guides your social media audience to your website, increasing traffic and converting followers into customers. Through engaging social media content and targeted advertising, we create a seamless pathway for your audience to access your products and services directly.

I find it hard to keep up with social media trends. How can you help?
Staying ahead of social media trends is crucial for maintaining a relevant and engaging online presence. We continuously monitor the digital landscape for emerging trends and cultural shifts, ensuring your content is always fresh, topical, and aligned with audience interests. This proactive approach keeps your brand at the forefront of social media conversations.

Personal Branding FAQ

What is personal branding?

The HighKey definition of a personal brand is the unique blend of skills, experiences, and personality that you consistently communicate to others, shaping how you are perceived and remembered in the professional community.

How do they feel about you in your presence, and what do they say about you in your absence?

How can I start my personal brand?

Start by defining your unique value proposition, understanding your audience, and setting clear goals. Develop a content strategy that showcases your expertise and personality, and be consistent in your messaging across all platforms.

What are the benefits of growing a personal brand?

The 9 major benefits of growing a personal brand are:

  1. Enhanced Credibility, Trust, Authority
  2. Improved Lead Quality & Sales Conversion
  3. Paid Speaking Gigs, Podcast Invitations, TV Appearances, Larger Business Opportunities & More…
  4. Attracting Investors & Capital
  5. Attract Exceptional Talent
  6. Increasing Perceived Value
  7. Legacy
  8. Control Of Your Narrative
  9. Lifetime Value
How does HighKey help with growing an elite personal brand?
  1. Strategic Positioning: HighKey crafts a tailored, proven brand strategy that showcases your unique skills, experience, and personality, which will guarantee that you will be positioned as an industry leader.
  2. Media and Public Relations: HighKey crafts newsworthy stories and leverages its network of media and industry contacts to secure top-tier publications, interviews, and speaking opportunities in industry-specific outlets. The media features position you as a thought leader in your industry, enhance your Google rankings, and stay online forever.
  3. Social Content Strategy: HighKey’s team of social media managers, copywriters, graphic designers, video editors, and videographers create & publish consistent content of the highest caliber, with guarantees of follower growth, engagement, and impressions of your target audience.
  4. A Unified Solution: HighKey’s services synergistically address the nine key benefits of building a personal brand: boosting credibility, enhancing lead quality & sales conversion, unlocking superior opportunities, attracting investment, drawing top-tier talent, elevating perceived value, ensuring lasting impact, allowing narrative control, and providing infinite value.
How Long Does It Take to Build a Personal Brand?

Building a personal brand is an ongoing process. While initial impacts can be seen relatively quickly, developing a strong, recognizable personal brand often takes months or even years of consistent effort

How does personal branding benefit me?
Personal branding distinguishes you in a crowded market, enhances your visibility, and establishes you as a thought leader in your niche. It’s about creating a lasting impression that resonates with your audience, driving engagement, and building a loyal community around your personal brand.
What results can I expect from investing in personal branding?

Expect to see a more cohesive and powerful online presence that truly reflects your personal brand and values. This will lead to increased engagement, a larger and more loyal following, and opportunities for monetization and collaboration. Moreover, your enhanced brand will open doors to new ventures and solidify your reputation as a leader in your field.

Book a FREE brand evaluation with a Brand Executive now