Innovations in Aesthetic Medicine launching a new treatment at your aesthetic clinic require more than just sharing technical details. Crafting a compelling narrative around the innovation is crucial to truly capture the media's attention. The first step is...
HIGHKEY AGENCY BLOG
Actionable tips to level up your personal and clinic brand with SEO, social media content, and securing top-level publications.
Story Crafting: How HighKey Creates Media-Worthy Stories for Clinic Owners
At HighKey, we don’t just rely on surface-level information when crafting PR stories for our clients. We go deeper to uncover the angles that will make them irresistible to the media. Our approach centers on personalized onboarding and interviews with publicists that...
How Botched Surgeries and Malpractice Make PR and Google Presence Essential for Aesthetic Clinics
In aesthetic medicine, maintaining a strong PR strategy and online presence is no longer optional—it’s essential for success. With the rise of botched surgeries, lifelong complications, and malpractice cases, clinics need to establish trust and credibility more than...
Seasonal PR Strategies: How to Tailor Your Campaigns for Maximum Engagement
Seasonal PR strategies are essential for keeping your aesthetic clinic relevant and top-of-mind throughout the year. By aligning your public relations efforts with the changing seasons, you can engage with your target audience at the right time, offering them...
The Importance of Long-Term PR Strategy for Sustained Brand Success
Many clients approach PR with the hope of achieving immediate results—whether that’s media coverage, viral content, or increased customer inquiries. While short-term wins can be beneficial, they’re often just that: short-lived. To create lasting impact and build a...
Navigating the Evolving Media Landscape: How Social Media Professionals Help Clients Adapt
The media landscape is evolving at an unprecedented pace, with new platforms and trends emerging regularly. This constant change makes it challenging for businesses, particularly aesthetic clinics, to stay relevant and engage effectively with their audience. However,...
Boost Your Clinic’s Reputation with Earned Media: How Strategic PR Helps You Connect with Patients and Showcase Expertise
In today's digital marketing landscape, earned media has become essential to building brand credibility and fostering customer trust. Unlike paid advertisements or content you create for your platforms (owned media), earned media refers to any unpaid coverage or...
The Psychology of Public Relations: How Emotions Can Drive Consumer Behavior in Plastic Surgery
Plastic surgery is a deeply emotional journey for many patients. The reasons behind choosing surgery often stem from personal insecurities, societal pressures, or the desire for self-improvement. Understanding these emotional drivers can help clinic owners create more...
Niche PR Strategies: How Targeting Micro-Audiences Can Boost Brand Credibility for Aesthetic Clinics
To provide real value to aesthetic clinics through PR and marketing efforts, it's essential to understand how different treatments resonate with specific age groups. By leveraging targeted messaging and channels, clinics can attract the right audience for each...
Maximizing the Lifetime Value of Aesthetic Patients: Beyond the First Treatment
Introduction For most aesthetic clinics, the focus is often on getting new patients through the door. But what if the true secret to scaling your clinic wasn’t just attracting more inquiries but maximizing the lifetime value of every patient who walks in? Patients...
A Day in the Life of an Aesthetic Clinic Owner: How to Showcase Your Work and Build Your Brand
In today’s digital-first world, your online presence does more than just advertise your services—it builds trust, credibility, and connection with your audience. For aesthetic clinic owners, offering a behind-the-scenes look at your day-to-day life can be a game...
The Consultation Conversion Blueprint: Turning Inquiries into Committed Patients
Introduction You’ve seen the scenario before—patients show interest, ask questions and book consultations. But turning that interest into action? That’s where many clinics fall short. Converting a curious inquiry into a patient ready to commit isn’t just about...
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MEET THE Owners
Luke Lintz, CEO
Luke Lintz steers the direction of Highkey Agency with a focus on growth and expansion.
Dealing with client fulfillment daily, Luke’s greatest strength is problem solving.
Highly adaptive, Luke is a creative chameleon, pivoting to meet new situations and mastering new business landscapes with a work ethic that drives Highkey Agency forward.
Jordan Lintz, CMO
Jordan Lintz powers HighKey Agency as a sales and marketing executive.
Jordan’s greatest strength is relationship building; always networking to find ways to help clients leverage fresh value from any position.
jACKSON Lintz, Head of Social Media
With a knack for learning, optimizing, and implementing the ever-changing landscape of social media, he leads the team and works with our highest-level clients.