Actionable tips to level up your personal and clinic brand with SEO, social media content, and securing top-level publications.
Introduction As digital technology and artificial intelligence (AI) revolutionize healthcare, aesthetic clinics increasingly adopt these tools from appointment scheduling to personalized treatment plans. But with the incredible benefits that come with digitization, a...
In 2022, Generation X (ages 40-54) led the demand for cosmetic procedures, making up 45% of all aesthetic treatments, according to data from the American Society of Plastic Surgeons (ASPS). This age group, driven by a desire for comfort and self-confidence, is...
The start of a new year motivates people to renew, refresh, and invest in themselves. This season is a golden opportunity for aesthetic clinics to align with clients’ goals and provide them with the tools to feel and look their best—without feeling pressured or...
In 2025, positioning your aesthetic clinic as a thought leader requires leveraging both high-quality content and data-driven insights from your practice. With over 18,000 board-certified plastic surgeons in the U.S. and many more entering the field each year,...
Innovations in Aesthetic Medicine launching a new treatment at your aesthetic clinic require more than just sharing technical details. Crafting a compelling narrative around the innovation is crucial to truly capture the media's attention. The first step is...
At HighKey, we don’t just rely on surface-level information when crafting PR stories for our clients. We go deeper to uncover the angles that will make them irresistible to the media. Our approach centers on personalized onboarding and interviews with publicists that...
In aesthetic medicine, maintaining a strong PR strategy and online presence is no longer optional—it’s essential for success. With the rise of botched surgeries, lifelong complications, and malpractice cases, clinics need to establish trust and credibility more than...
Seasonal PR strategies are essential for keeping your aesthetic clinic relevant and top-of-mind throughout the year. By aligning your public relations efforts with the changing seasons, you can engage with your target audience at the right time, offering them...
Many clients approach PR with the hope of achieving immediate results—whether that’s media coverage, viral content, or increased customer inquiries. While short-term wins can be beneficial, they’re often just that: short-lived. To create lasting impact and build a...
The media landscape is evolving at an unprecedented pace, with new platforms and trends emerging regularly. This constant change makes it challenging for businesses, particularly aesthetic clinics, to stay relevant and engage effectively with their audience. However,...
In today's digital marketing landscape, earned media has become essential to building brand credibility and fostering customer trust. Unlike paid advertisements or content you create for your platforms (owned media), earned media refers to any unpaid coverage or...
Plastic surgery is a deeply emotional journey for many patients. The reasons behind choosing surgery often stem from personal insecurities, societal pressures, or the desire for self-improvement. Understanding these emotional drivers can help clinic owners create more...
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