Z Black

CASE STUDY

Z BLACK

As Featured in PR:

Overall Metrics:

2 pieces

of coverage secured

1.49million

Audience Reached

79

Average Domain Ranking

Client Background

Z Black, the visionary founder of YbyZ Solutions, has pioneered the use of stem cell technology in the skincare industry. From a challenging upbringing to becoming a trailblazer in beauty and wellness, Z Black’s journey is a testament to resilience and innovation.

YbyZ Solutions is not just a skincare brand; it’s a revolutionary approach to anti-aging and skin health, utilizing advanced stem cell science to create products that not only rejuvenate skin but also promote overall well-being.

Highkey Strategy

Public Relations

Our PR approach for YbyZ Solutions focused on highlighting the groundbreaking stem cell research and the personal story of Z Black. By positioning the brand at the intersection of science and wellness, we aimed to capture the attention of both industry insiders and consumers looking for the next level in skincare innovation.

1.49

Million Audience Reached

Public Relations:

Strategic Initiatives:

Media Coverage:
Achieved 2 pieces of significant coverage with a combined reach of 1.49 million. Featured articles in Flaunt and LA Weekly explored the scientific foundation and transformative potential of YbyZ Solutions’ products, particularly the Youth Serum and Collagène.

Content Development:
Collaborated with Z Black to develop compelling narratives that showcased the scientific rigour and personal passion behind YbyZ Solutions. This included detailed explanations of how stem cell technology can dramatically improve skin health and anti-aging processes.

Editorial Excellence:
nsured all press materials were meticulously crafted to reflect the innovative spirit of YbyZ Solutions, aligning with Z Black’s vision of transforming skincare through science.

Active Pitching
Utilized our strong media relationships to secure features that positioned YbyZ Solutions as a leader in biotechnological skincare solutions, enhancing the brand’s visibility and prestige within the skincare and health industries.

Media Coordination
Managed all aspects of media relations, ensuring that Z Black’s insights and YbyZ Solutions’ breakthroughs were effectively communicated to the public through strategic media placements.

Full-Service PR Approach

Custom Interview Preparation:

Provided Z Black with extensive preparation for media appearances, focusing on articulating the benefits of stem cell technology in skincare and the unique advantages of YbyZ Solutions’ products.

Content Development:

Developed rich, informative content that highlighted the transformative effects of YbyZ Solutions’ skincare line, emphasizing the role of Ustilago Cynodontis Ferment in promoting skin health.

Editorial Rigor:

Maintained the highest editorial standards to ensure all communications were scientifically accurate, engaging, and reflective of the brand’s premium positioning.

Active Pitching:

Actively pitched compelling stories to beauty and health publications, securing coverage that underscored the innovative nature of YbyZ Solutions and its impact on the skincare market.

Media Coordination:

Coordinated with various media outlets to facilitate interviews and feature articles that showcased Z Black’s expertise and the scientific foundation of her skincare line.

Reputation Monitoring:

Monitored online and media representations to ensure consistent and positive branding, promptly addressing any misconceptions and leveraging positive feedback to boost the brand’s image.

RESULTS

Solidified YbyZ Solutions’ reputation as an innovative leader in skincare technology.

Expanded the audience’s understanding of stem cell benefits in skincare, fostering greater interest and engagement with the brand.

Positioned Z Black as a thought leader in biotechnology and skincare, amplifying her influence and the credibility of YbyZ Solutions.