Step 1: Why You Should Be Going Live
Going live allows clinic owners to present their most authentic selves. It’s the best way to answer follower questions in real time, significantly building trust. When your audience sees you addressing their concerns directly, it creates a personal connection that can lead to more bookings and consultations.
Key Takeaway: The authenticity and immediacy of live sessions help convert engaged followers into loyal clients.
Step 2: Timing Your Live Session for Maximum Impact
Timing is everything when it comes to live sessions. The best strategy? Go live right after one of your posts goes viral. Here’s why: on TikTok, your profile picture will show you’re live when someone scrolls past your viral video. If they click on it, they’re taken directly to your live session instead of your profile, maximizing the chances of engaging with them in real-time.
Actionable Tip: Monitor your posts for spikes in engagement, and plan to go live when interest is at its peak.
Step 3: Setting Up an Educational Instagram and TikTok Live
Educational content is a goldmine for live sessions. Here’s a step-by-step guide to setting it up:
- Preparation: Gather a list of the top questions your audience has asked in the past. These will form the backbone of your live session.
- Equipment Setup: Use two phones on tripods in a well-lit area. One phone should stream on TikTok Live, and the other should be on Instagram Live.
- Pin a Message: Write an introductory message to pin to your live session. This could outline the key talking points or include a strong CTA (Call to Action).
- Interactive Q&A: Have a social media manager ask you the questions while you answer them live. This keeps the session organized and engaging.
- Engage with the Audience: As the clinic owner, interact with your viewers and frequently reference the pinned CTA throughout the session.
- Closing: End the live session after 15-20 minutes, reiterating the CTA to encourage immediate action.
Actionable Tip: Keep the energy high and the information valuable—this combination keeps viewers engaged and more likely to convert.
Step 4: Creating an Entertaining TikTok Live
To keep the momentum from a viral video going, create a live session that’s an extension of that video. Here’s how to do it:
- Recreate the Setting: Use the same background and setup as the viral video to maintain consistency.
- Engaging Content: Collect medical instruments or relevant tools to discuss during the live. Engage the audience by having them guess each instrument, followed by your explanation.
- Interactive Elements: Consider adding a small giveaway to incentivize participation.
- Educational Component: As you discuss each instrument, explain its purpose and relevance in your practice.
Actionable Tip: The key to a successful live session is to be as engaging as possible—get your audience involved, and they’ll stay longer.
Step 5: Follow-Up for Conversions
The work doesn’t stop when the live session ends. Effective follow-up can turn engaged viewers into clients:
- Post-Session Summary: Send a summary of the live session to your email list or through a social media post.
- Exclusive Offers: Provide exclusive offers to those who attended the live session. This could be a discount on services or a free consultation.
- Continued Engagement: Encourage viewers to follow up with additional questions in your DMs or through your website.
Actionable Tip: Use the momentum from your live session to create a targeted follow-up campaign that drives conversions.
By following these five steps, clinic owners can harness the power of live sessions on Instagram and TikTok to build trust, engage with their audience, and, ultimately, boost their consultations and revenue. Authenticity, strategic timing, engaging content, and effective follow-up make live sessions indispensable in your clinic’s digital marketing arsenal.
If you need help enhancing your social media, you can book a free consultation where a HighKey brand executive will put together a full brand audit for you here.