SPASCIENCES

CASE STUDY

MICHAEL FRIEND

As Featured in PR:

Overall Metrics:

7 pieces

of coverage secured

1.81 million

Audience Reached

80

Average Domain Ranking

Client Background

Spa Sciences, co-founded by Michael Friend along with Lewis Hendler and Lila Friend, is a pioneering skincare tool company known for its innovative, high-quality, and affordable products. The brand has made a significant impact in the beauty industry with a focused range of tools designed to enhance skin health and beauty.

Their offerings, including the NOVA and AERO devices, cater to a wide array of skin care needs, providing solutions for dryness, breakouts, and more.

Spa Sciences is dedicated to continuous improvement and expansion, with plans to introduce new products like a sonic lip plumper and an epilator.

Highkey Strategy

Public Relations Strategy

Our approach centred on securing placements in both Tier 1 and Tier 2 publications, leveraging Dr. Sinno’s innovative techniques and thought leadership in plastic surgery. This effort extended to appearances on TV and podcasts, where Dr. Sinno could discuss his expertise and the latest trends in cosmetic surgery.

We produced a series of press articles and expert features that highlighted Dr. Sinno’s unique contributions to plastic surgery, particularly focusing on his use of cutting-edge technologies and patient-centred care.

By cultivating relationships with key journalists and influencers in the health and beauty sectors, we ensured that Dr. Sinno’s insights reached a broad audience, positioning him as a thought leader in his field.

1.81

Million Audience Reached

Public Relations:

Our PR strategy for Spa Sciences aimed to highlight their innovative approach to skincare through their advanced yet accessible tools. By emphasizing the quality, affordability, and effectiveness of their products, we positioned Spa Sciences as a leader in the skincare tool industry.

Media Coverage:
Secured 7 pieces of coverage in respected publications such as LA Weekly and Haute Living, reaching an audience of 1.81 million. These features focused on the technological advancements and consumer benefits of Spa Sciences’ products.

Content Development:
Collaborated with the Spa Sciences team to create compelling content that showcased the scientific research and customer testimonials behind their product success. This included highlighting the unique attributes of products like the NOVA cleansing brush and AERO delivery system.

Editorial Excellence:
Ensured all content adhered to the highest standards with thorough editing and proofreading, reflecting the brand’s commitment to quality in every communication piece.

Active Pitching:
Leveraged relationships with key media outlets to secure high-impact features that enhanced visibility and built credibility in the competitive beauty tool market.

Media Coordination:
Managed all aspects of media relations, coordinating interviews and feature pieces that aligned with strategic marketing goals and product launch timelines.

Reputation Monitoring:
Continuously monitored online and media portrayals to maintain a positive brand image, quickly addressing any issues and capitalizing on opportunities to enhance brand presence.

Full-Service PR Approach

Custom Interview Preparation:

Our team conducted thorough interview preparations with Spa Sciences’ co-founders, ensuring they were well-prepared for media interactions. We focused on their innovative approach to skincare tools, emphasizing the scientific basis and efficacy of their products. This preparation was aimed at positioning them as thought leaders in the skincare industry during their media appearances.

Content Development:

We collaborated closely with the Spa Sciences team to develop content that highlighted their expertise in creating advanced skincare tools. This involved crafting articles and press releases that showcased their product innovations, such as the NOVA sonic cleansing brush and the AERO transepidermal delivery system, highlighting how these products stand out in the market.

Editorial Rigor:

Our editorial team ensured all content met the highest standards, with meticulous proofreading and strategic editing. This rigorous process guaranteed that all public materials were polished and professionally presented, accurately reflecting the quality and sophistication of Spa Sciences’ offerings.

Active Pitching:

We actively pitched to a broad network of journalists, utilizing established connections with both Tier 1 lifestyle publications and specialized beauty and wellness media. This strategy was designed to secure top-tier media placements that would enhance Spa Sciences’ visibility and reinforce its reputation as an innovator in the skincare tool industry.

Media Coordination:

Our team managed all aspects of media relations, from coordinating interviews to arranging Q&A sessions that were convenient for the founders’ schedules. We ensured that each interaction was strategically aligned with their availability and the company’s broader marketing goals.

Reputation Monitoring:

We continuously monitored Spa Sciences’ online presence and media coverage to maintain and enhance its professional stature. This included tracking SEO performance and ensuring that their innovative products and company milestones were accurately represented across all digital platforms.

Results

Achieved significant media exposure with a maximum domain authority of 80, reinforcing Spa Sciences’ position as a top player in the skincare tool industry.

Increased consumer awareness and interest in their products, particularly the NOVA and AERO, which have been recognized for their innovative contributions to skincare routines.