Let’s face it—social media can be overwhelming, especially for aesthetic clinic owners. The platforms are constantly evolving, the content that worked last month might flop today, and keeping up with trends feels like a full-time job. It’s no wonder many clinics struggle to see results from their social media efforts. But it doesn’t have to be this way. With the right approach, social media can be a powerful tool for growing your practice, engaging with patients, and establishing your brand as a leader in the industry.
Since 2023, HighKey has offered a comprehensive 6-week consulting program designed to arm clinic owners with every piece of knowledge we’ve accumulated over the past eight years. Our program covers social media growth, engagement strategies, and tactics to attract more patients—everything you need to turn your social media from a time-sink into a lead-generation machine.
Here’s how we do it.
The Biggest Bottleneck: Social Media Is Always Changing
One of social media’s biggest challenges is that it is constantly evolving. If you learned about social media in school, the strategies and platforms have likely changed since then. Algorithms are updated regularly, new features are introduced, and what’s trending today could be irrelevant tomorrow. Many clinic owners struggle to keep up, often relying on a random employee to manage their social platforms.
But here’s the truth: Social media needs to be more than just an afterthought to see real results. It requires dedicated focus, up-to-date strategies, and the expertise to navigate its complexities.
Case Study: Dr. Chiddy’s Social Media Transformation
Take, for example, Dr. Chiddy, a renowned plastic surgeon in Utah. When he started working with HighKey, his team was stretched thin, trying to manage his social media on top of their other responsibilities. We stepped in, providing full-service social media management, including videography, strategy, editing, and posting. The results were astounding. In just one year, his social media followers and engagement both quadrupled. Even more impressive, he’s booked for surgeries four years in advance. With this increased recognition, Dr. Chiddy expanded from a 3,000-square-foot facility to a massive 75,000-square-foot space, accommodating his practice, partners, and a Medspa clinic.
The HighKey 6-Week Social Media Consulting Program
We’ve distilled our expertise into a focused, actionable program to help clinic owners take control of their social media presence. Here’s a breakdown of what you can expect:
Week 1: Personal vs. Clinic Brand
We start by helping you differentiate between your personal brand and your clinic’s brand. This distinction is crucial because each requires a different content strategy and approach. We guide you in determining which platforms to focus on and how to tailor your content for each brand to maximize impact.
Week 2: Social Media Overview and Optimization
In the second week, we provide a comprehensive overview of social media platforms, uncovering hidden gems and optimization tips that can give your clinic an edge. We also ensure your profiles are fully optimized to attract and engage your target audience.
Week 3: Content Ideation
Authenticity is key to successful social media. This week, we focus on generating authentic content ideas that are designed to convert. We teach you how to create content that resonates with your audience and encourages them to take the next step—booking a consultation or engaging with your posts.
Week 4: Scripting
Scripting is an art form in social media marketing. We guide you through writing genuine and relatable scripts, helping you connect with your audience on a deeper level. This training will make your content more engaging and effective at driving leads.
Week 5: Reviewing Filming Techniques
Great content requires great execution. In week five, we review filming techniques that can elevate the quality of your videos, making them more professional and visually appealing. From lighting to angles, we cover all the details that can make a big difference in how your content is perceived.
Week 6: Customized Clinic Owner Training
The final week is all about you. We tailor the training to address your needs and challenges, ensuring you walk away with a clear action plan. Whether you need help with content creation, platform management, or engagement strategies, this week will set you up for long-term success.
Case Study: Saba Motakef’s Social Media Breakthrough
At the start of 2024, we began working with Dr. Saba Motakef, who had a modest following and low engagement on his social media channels. Starting from ground zero, we implemented our strategies, and in just a few months, his social channels saw massive growth. Consultations booked directly from social media surged, and Dr. Motakef reported a 37% increase in patient growth. He credits this dramatic turnaround to hiring our team and following the tailored strategies we provided.
Why Your Clinic Needs a Dedicated Social Media Manager
Social media is a complex, ever-changing landscape that requires dedicated attention. Many clinic owners make the mistake of delegating this crucial task to a random employee who may not have the expertise or time to manage it effectively. But as we’ve seen with clients like Dr. Chiddy and Dr. Motakef, having a dedicated social media manager—someone whose sole focus is on your clinic’s online presence—can lead to remarkable results.
At HighKey, we offer full-service social media management that goes beyond just posting content. We handle every aspect, from strategy and content creation to posting and engagement, freeing up your time to focus on what you do best—providing excellent patient care.
Conclusion: Make Social Media Work for Your Clinic
Social media doesn’t have to be a source of frustration. With the right strategies, it can be a powerful tool for growing your clinic, engaging with patients, and building your brand. Whether you go through our 6-week consulting program or opt for full-service management, HighKey is here to help you transform your social media presence.
