Sam PATEL
CASE STUDY
SAM PATEL
As Featured in PR:
Overall Metrics:
+395%
Impressions
+394%
Profile Reach
+43.6%
Total Followers
Client Background
His entrepreneurial journey has seen him at the helm of multiple medical and aesthetic practices, establishing himself as a leader in healthcare innovation. Sam’s expertise is not just in medical practice but also in the business aspects of healthcare, which led him to co-found Onyx Medical Partners and the ultra-luxurious LIV Wellness Lounge, which specializes in a wide array of aesthetic and wellness treatments.
Recognizing a gap in the market for business acumen among medical professionals, Sam launched his latest venture, Astra Culture. This consulting firm is dedicated to empowering medical professionals, particularly those in first and second generations, to expand their practices by integrating high-profit elective treatments.
Astra Culture provides comprehensive business strategies, from staff training to marketing and operational management, tailored to enhance the profitability and efficiency of medical practices.
This venture reflects Sam’s commitment to transforming the medical aesthetic landscape by bridging the gap between clinical care and business optimization, ensuring his clients achieve both clinical excellence and financial success.
Results
Platform-Specific Growth
Reel Views Increased By
+1.56M
Stories increase
+24K
Post Impressions increase
+56.7K
New followers increase
+31.1K
Post Reach increase
+87.5%
Post Impressions increase
+482%
Post Total Time Watched increase
+4.43M
Page Engagement increase
+8.6K
Videos Added To Playlist increase
+100
Highkey Strategy
Social Media:
For Sam Patel, our social media strategy was intricately designed to highlight his unique integration of medical expertise with entrepreneurial savvy, appealing to both industry professionals and business-minded audiences.
We developed a dynamic content strategy that emphasized Sam’s innovative approaches to medical business management and profound knowledge base. This included a series of interactive elements such as Q&A sessions and live webinars, allowing for direct audience engagement and positioning Sam as a thought leader in the healthcare business sector.
Content across platforms was tailored to underscore his insights into healthcare entrepreneurship with educational posts, insightful articles, and video content showcasing real-world applications of his strategies. Each platform was leveraged according to its strengths—Instagram for visual storytelling and engagement, TikTok for fast-paced content, and YouTube for longer-form educational videos.
This comprehensive approach ensured that content not only resonated deeply with varied audience segments but also drove substantial engagement, establishing a robust online presence for Sam that supported his professional growth and business expansion.
Full-Service Social Media Approach
Content Strategy Development:
Branding and Community Engagement:
A comprehensive audit and enhancement of the social media branding were undertaken to improve the visual and thematic elements of Sam’s online presence. We also focused on active community engagement by responding to comments and interacting with followers to build a supportive and interactive online community.
Analytics and Reporting:
Our approach was thoroughly data-driven, utilizing advanced analytics tools to continuously track the performance of all social media activities. This allowed us to refine our strategies based on which types of content resonated most effectively with Sam’s audience.
Videography and Content Creation:
We employed professional videography teams to produce high-quality content that was both informative and engaging, ensuring each piece was polished and effectively communicated Sam’s brand message.
Video Editing and Production:
All video content was carefully edited to maintain high engagement, including eye-catching transitions, strategic captions, and compelling before-and-after visuals of client success stories.
Content Management:
We meticulously managed content scheduling and publication across all platforms, aligning posts with peak user activity times to maximize visibility and engagement.
Content Scripting:
Scripts were carefully crafted to ensure clarity, engagement, and alignment with Sam’s branding. This included preparing detailed outlines for educational content and engaging hooks for more interactive posts.
Trend Research and Implementation:
Our team stayed abreast of the latest social media trends and algorithm updates, ensuring that Sam’s content remained relevant and at the forefront of industry discussions.
In-depth Reporting:
Detailed monthly and quarterly reports were generated to evaluate the effectiveness of the social media strategies, with metrics on growth, engagement rates, and audience demographics.
Ongoing Strategic Consultations:
Regular strategy meetings with Sam ensured that our efforts were in sync with his business goals and responsive to the evolving landscape of healthcare and entrepreneurship.
Platform-Specific Strategies:
To maximize engagement across various platforms, we customized our strategies as follows:
Instagram:
Leveraged for its visual strength, we focused on creating compelling infographics that simplify complex business concepts, behind-the-scenes videos of day-to-day operations at his businesses, and live Q&A sessions to engage directly with the audience.
Facebook:
Used to foster a community feel, we posted regular updates on industry trends, shared success stories from Sam’s consulting clients, and hosted live sessions discussing common business pitfalls in healthcare.
TikTok:
Emphasized short-form content ideas, which included props, skits, and trends on social media
YouTube:
Hosted detailed video content that delved into case studies, tutorials on business practices in healthcare, and interviews with other successful healthcare entrepreneurs to provide a comprehensive view of the industry.