Ryan Coyne

Here’s how HighKey Agency took entrepreneur Ryan Coyne and blew up his acquisition of Parler and other 8-figure businesses to be the hottest topic in the presses.

Being featured in over one hundred top-tier publications and countless interviews for Parler alone, HighKey turned this acquisition into something people enjoyed talking about. And, paired with Ryan’s charisma and business expertise, our thoughtful execution led to amazing results for all of his ventures.

ABOUT RYAN COYNE

Empire Tours and Productions

Ryan Coyne is a serial entrepreneur. He started his career as an analyst for JP Morgan’s Investment Bank, where he spent 3 years gaining knowledge of mergers and acquisitions in the financial sector. Departing JP Morgan led him to become the founder of 2 businesses in Washington DC. From there, Coyne launched Starboard LLC (in 2018) and quickly scaled that operation to become among the top 15 fastest-growing companies in the nation. Fast-forward to a multi-million dollar enterprise, Ryan has expanded his businesses to include wine and additional new acquisitions along the way.

Parler Acquisition:

In 2023, Coyne oversaw Starboard’s acquisition of Parler, the well-known and controversial social media application with over 16 million users. The app was immediately shut down post-acquisition. Through his friendship with former Parler CEO George Farmer, Starboard could negotiate and close on the acquisition within 48 hours. Coyne stated that the acquisition had become accretive to profitability after the first full quarter of Starboard’s takeover.

400M+

Impressions

20+
Articles
 10+
TV AND PODCASTS INTERVIEWS

400m+

Impression

20+

Articles

10+

TV AND PODCASTS INTERVIEWS

HighKey Agency Strategy for
Ryan Coyne x Parler

The HighKey Agency team knew that when Parler was brought into the conversation, the topic would explode. Many individuals remember what the platform was, and Ryan wanted to reinvent it to be something new.

HighKey had 2 weeks to prepare for the launch of the new and improved Parler, which involved:

Targeted tier 1 media pitching

Newsjacking as people had a negative perception of Parler and bringing in a new thought leader to the mix allowed us to change/direct a new narrative

In-depth media research and target outreach to include

National publications
International publications
Publications covering business
Publications covering tech
Podcasts, radio, TV, and digital/print article outlets

HighKey Agency secured connections worldwide, with several interviews and a huge increase in social media followers. Taking Ryan and his acquisition of Parler from zero to 100 seemingly overnight. The team was able to get back-to-back calls lined up to Ryan to discuss Parler with a new reporter every 30 minutes from 8 am – 8 p.m. the first day it was announced. Countless other interviews and articles proceeded the launch consistently each day for the next 3 weeks.

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