Nano NUCLEAR eNERGY
Here’s how HighKey Agency turned NANO Nuclear Energy from a small fish to the top dog using the power of PR.
By only having to give 6 hours of time per month, NANO has been featured in over 60 national and international publications like USA Today, Reuter’s and Financial Time and TV like Fox, ABC, and PIX11. They’ve also increased their enterprise value 10X the amount they paid us for services.
ABOUT
NANO Nuclear Energy
NANO Nuclear Energy Inc. is an emerging microreactor technology company led by a world-class nuclear engineering team developing smaller, cheaper and safer advanced portable carbon-free energy solutions utilizing proprietary novel reactor designs. NANO Nuclear is committed to incorporating the latest technology into its own proprietary novel reactor designs, intellectual properties, and research methods.
NANO Nuclear’s subsidiary, HALEU Energy Fuel Inc., will focus on the future development of a domestic source for a High-Assay, Low-Enriched Uranium (HALEU) fuel fabrication pipeline for the broader advanced nuclear reactor industry and providing fuel to power NANO Nuclear reactors. NANO Nuclear’s products in technical development are “ZEUS,” a solid core battery reactor, and “ODIN”, a low-pressure coolant reactor, each representing advanced developments in portable, on-demand capable, advanced nuclear microreactors.
As a company that has yet to launch a prototype, they are in the entry-exposure phase, and that is where HighKey Agency comes into play: to share the messaging and technology worldwide.
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HighKey Agency Strategy:
With NANO Nuclear looking to fast-track its exposure and secure mass media attention, HighKey Agency played off of current events (the correlation of the Oppenheimer movie premiere to NANO) and leveraged the uniqueness of its brand to drive results (no other company has successfully developed a portable nuclear generator and especially one without a liquid coolant feature). These opportunities were secured through targeted pitching to relevant publications and reporters to ensure our efforts were as direct and concise as possible.
Targeted tier 1 media pitching, which leveraged:
Brand awareness – connecting with journalists in the industry to introduce NANO Nuclear to their viewers and discuss who they are
Newsjacking and commenting – connecting with reporters to have the NANO team provide expert input and analysis on developing and current stories
In-depth media research and target outreach to include:
National publications
International publications
Publications covering the economy
Publications covering new business
Publications covering clean energy
Podcasts, radio, TV, and digital/print article outlets
NANO Nuclear was presented to markets worldwide: London, California, Canada, Texas, and South Africa, offerring up comments and solutions to global economic issues.
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