LIPBUNNY

CASE STUDY

BRIANNA LATTORE

As Featured in PR:

Overall Metrics:

4

Pieces of Coverage Secured

3.67

Million Audience Reached

78

Average Domain Ranking

Client Background

The Lip Bunny Beauty Med Spa, located in Fall River, Massachusetts, is renowned for its exceptional aesthetic treatments and cosmetic procedures. Spearheaded by Brianna LaTorre, one of the top injectors in the country, the clinic specializes in a range of injectable treatments, including lip fillers, Botox™, and more.

Despite their local success and a growing clientele from across the United States, The Lip Bunny faced challenges in gaining national recognition and enhancing their online presence to reflect their high-calibre services. Brianna came to HighKey to help address these challenges and elevate The Lip Bunny’s brand on a national level.

Highkey Strategy

Public Relations Strategy

To address The Lip Bunny Beauty Med Spa’s need for increased credibility and national exposure, HighKey Agency developed a robust PR strategy that included guaranteed media placements as part of their service package. HighKey targeted top-tier beauty and lifestyle publications with significant domain authority to boost SEO rankings and enhance visibility.

These stories were strategically designed to capture current trends in the beauty industry, maximizing engagement and establishing The Lip Bunny as a leader in cosmetic enhancements. Through this tailored strategy, HighKey Agency ensured The Lip Bunny received the credible exposure they sought to expand their clientele and build a stronger brand presence nationally.

In-Depth Media Engagement:

Focused on securing coverage in top-tier publications that cater to the health, beauty, and lifestyle sectors. The goal was to improve SEO rankings and ensure The Lip Bunny’s services were prominently featured in relevant search results.

Strategic Content Angles

Emphasized The Lip Bunny’s commitment to natural-looking results and high-quality care. Content was tailored to highlight the unique aspects of their treatments and the expertise of Brianna LaTorre, tapping into trending beauty topics to capture audience interest.

Full-Service PR Approach

HighKey implemented a full-service PR strategy that included:

Initial In-Depth Consultation:

Detailed interviews with Brianna LaTorre and her team to deeply understand their services, target audience, and unique selling propositions.

Dedicated Writing and Editorial Team:

Tasked with creating compelling content that accurately represents the quality and ethos of The Lip Bunny. All materials went through rigorous drafting and editing to meet the highest standards before publication.

Proactive Pitching and Media Relations:

Leveraged established relationships with media outlets to secure high-profile placements. Over a thousand journalists were targeted each month, focusing on those with a strong interest in cosmetic enhancements and beauty trends.

Media Coordination and Follow-Ups:

Managed all logistics related to media placements, ensuring timely and accurate representation of The Lip Bunny in all press materials.

Ongoing Monitoring and Optimization:

Continuously tracked the performance of the PR campaign, adjusting strategies as needed to maximize exposure and engagement.

Reputation Management and SEO Enhancement:

Monitored and enhanced The Lip Bunny’s online presence to improve their search engine ranking and ensure positive visibility.

Results

4x pieces of coverage

in prestigious outlets such as Life & Style and Female First.

Audience reached:

3.67 million.

Average domain ranking:

78, ensuring high-quality backlinks and improved SEO. Enhanced brand recognition across the United States, establishing The Lip Bunny as a leader in the aesthetic field.