HighKey Social Media Internship Overview
Kickstart your social media career with HighKey! Gain hands-on experience, build your network, and work alongside industry experts. This internship will unlock your potential in the fast-paced world of social media marketing.
Internship Growth Trajectory
1
MONTH 1 OF THEÂ INTERNSHIP
Intern Bootcamp
- Foundational skills training
- Assigned a dedicated Manager to shadow for training
- Introduction to basic Social Media Manager tasks
2
Months 2-3 of the internship
Social Media Manager Training
- Undergraduate Program
- Social Media Manager for Clinic Owners Specialist Training
- 3-month recap meeting and progress report with your Head Manager
3
Months 3-6 of the internship
Independent Tasks + Client Interactions
- Refining skills from months 2-3
- Learning how to communicate with clients via text, emails and calls
- Independently work on ALL tasks and prepare for client interactions
4
Months 6+ After the internship
paid social media manager role
- Social Media Manager starts at $18/hr USD
- 5% commission on client referrals and client upsells
- Every 3 months, you will have a recap meeting with your manager and the Head Manager.
Course outlines + Certificates:
HighKey Bootcamp
Lessons: 4
Time Commitment:
1 month
4-5hrs hours of coursework a week
1hr of quizzes and homework a week
- Week 1: Establishing a Strong Foundation
- Week 2: Enhancing Interpersonal Skills and Professional Development
- Week 3: Personal and Organizational Management
- Week 4: Strategic Thinking and Long-Term Planning
Undergrad Program
Lessons: 6
Time Commitment:
2-3 weeks
3-4hrs a week of coursework
- Intern Expectations
- HighKey Introduction
- Aesthetic Industry 101
- HighKey Aesthetic Services
- HighKey Software
- Press 101
Social Media Manager for clinic owners specialist
Lessons: 6
Time Commitment:
2 months
1-2 hours of coursework a week for the first month
3-5hrs of homework a week
- Personal Branding 101
- Social Media Overview & Optimization
- Hooks & Content Ideation
- Scripting
- Filming/Video Editing
- Clinic Owner Content Creation
SSM Masters Program
Lessons: 4
Time Commitment:
2 months
1hr day of coursework for the first week
1-2hrs a day of training with clients
- Introduction
- Client Onboarding
- Goals and Expectations
- Invoicing & Payments
Intern Testimonials
Delaney
Green
Teagen
Jones
Dairille Basilio
“My internship at HighKey was an incredibly valuable experience. Although I wasn’t familiar with the agency before applying, I quickly realized that their core values aligned with my own. The interview process and learning more about the position only strengthened my desire to be part of the team, as I knew I’d gain real, applicable experience in social media.
The training courses and workshops were top-notch, offering knowledge I can carry forward into future roles within the social media industry. My favorite part was the collaborative weekly workshops, where I worked alongside fellow interns and social media assistants, learning together through feedback on scripting and editing.
Throughout the internship, I learned the importance of branding, client communication, and market research, all crucial elements in shaping how a client presents themselves on social platforms. I wouldn’t change a thing about my experience—working with such passionate, like-minded individuals made it truly rewarding.”
Abbey Schulze
“””My decision to intern at HighKey was heavily influenced by the inspiration I drew from Luke and Jackson Lintz. Watching them build this agency from the ground up at such a young age was incredibly admirable and aligned with my own entrepreneurial aspirations. Their hard work and the core values that drive HighKey made me eager to be part of the team.
My internship experience was fantastic. I learned new software, developed my skills in scriptwriting, and handled client posts, all while being part of an inclusive atmosphere that allowed me to form strong bonds with my team. A special thanks to Erik and Teagan, who guided me smoothly through the process and served as great role models!
My favorite part of the internship was writing scripts. I loved being creative, sharing ideas with the team, and seeing my work come to life on clients’ social media platforms. The fast-paced environment was a great learning experience that pushed me to stay organized and on top of things.
The most valuable lesson I took away was the importance of communication and not hesitating to ask for help. My communication skills improved immensely, and I learned how to write scripts and create content aimed at a target audience, which was a completely new and rewarding experience for me.”
Victoria Arosemena
“I’ve enjoyed the internship, and I have implemented many of the tips I learned. The video that made the biggest impact on me was the one about waking up early and getting sunlight to improve sleep and boost daytime productivity. I’ve been following this advice for over a week, and it’s been a significant help both personally and at my university.
It’s been exciting, and I’m applying much of what I’m learning daily. The part about controlling emotions has been useful since I’ve been working on it. With the book I just finished, How to Stop Being Impulsive, and this boot camp, I feel like I’m experiencing significant personal growth.”
courses details
HighKey
Bootcamp
Lessons: 4
Time Commitment:
1 month
4 – 5 hrs hours of coursework a week
1 hr of quizzes and homework a week
Overview
Dive into the HighKey Bootcamp, a tailor-made program crafted to transform you into a top-tier performer in the business world. This bootcamp is designed to impart practical skills and insights that have propelled the success of our team leaders and myself at HighKey.
Key Takeaways
- Personal Brand Development: Learn to craft a personal brand that not only establishes trust but also asserts your authority in the aesthetic industry.
- Social Media Mastery: Acquire skills to optimize social media platforms, enhancing your digital footprint and expanding your online presence.
- Content Engagement: Master the art of creating captivating hooks and innovative content that grabs attention and retains viewer interest.
- Scriptwriting Skills: Develop the ability to write impactful scripts tailored to different social media formats, ensuring your messages resonate clearly and effectively.
- Video Production Excellence: Gain hands-on experience producing high-quality videos that engage viewers and promote higher conversion rates.
- Strategic Content Planning: Build confidence in designing and implementing a content strategy that fosters business growth and enhances brand visibility.
Who Should Enroll
- Aspiring Social Media Managers: Individuals aiming to specialize in the aesthetic industry, seeking to leverage social media for brand growth and client engagement.
Courses:
Week 01
Establishing a Strong Foundation
- Learning How to Learn
- Focus and Discipline
- Morning Routines for Success
- Productivity Techniques
- Prioritization and Time Management
- Overcoming Procrastination
- Effective Communication Strategies
Week 02
Enhancing Interpersonal Skills and Professional Development
- Conducting Effective Meetings
- Providing and Receiving Feedback
- Accountability in the Workplace
- Advanced Decision-Making Frameworks
Week 03
Personal and Organizational Management
- Organizational Skills for Success
- Confidence Building
- Habit Formation
- Effective Management and Leadership
- Delegation Techniques
- Cultivating a Positive Workplace Culture
Week 04
Strategic Thinking and Long-Term Planning
- Goal Setting Strategies
- Life Lessons from CEO Luke Lintz
- Understanding and Applying Time Value in Business
- Leveraging Artificial Intelligence
- Mastering Persuasion and Influence
- Branding and Client Interaction
- Recommended Reading for Continuous Learning
Format:
100% online
Videos: Insights from seasoned business leaders.
Documents/PDFs: In-depth exploration of complex topics.
Interactive Sessions: Participate in company-wide discussions to enhance understanding.
Quizzes/Tests: Assess your retention and understanding of the material. Each module concludes with a test; the next module unlocks only upon passing.
Note-taking: Essential for success. Detailed notes will help you pass the module-ending tests.
Efficient Learning
Forget the drawn-out courses of a traditional four-year degree filled with irrelevant material. HighKey Bootcamp delivers straight-to-the-point, actionable training over just four weeks. We’re confident in this approach because it’s based on methods that have been rigorously tested and proven effective in real-world applications—both professionally at HighKey and in personal development.
Undergrad
Program
Lessons: 6
Time Commitment:
2 – 3 weeks
3 – 4 hrs a week of coursework
Overview
The HighKey Undergrad Program is designed to provide aspiring social media professionals with a comprehensive understanding of the aesthetic industry and the unique approach HighKey takes to elevate clinic brands. This program is structured into six essential courses that cover everything from basic intern expectations to an in-depth exploration of our services, values, and software tools. By the end of this program, participants will be fully equipped to contribute to HighKey’s mission and effectively support our clients in the
Key Takeaways
- Understand the expectations and daily responsibilities of a social media intern at HighKey.
- Learn HighKey’s values, mission, vision, and organizational structure.
- Gain insights into the aesthetic industry, including client pain points and how HighKey addresses them.
- Master the range of services HighKey offers to aesthetic clinic owners.
- Become proficient in using HighKey’s selected general and social media-specific software tools.
- Develop a foundational understanding of press and its importance in our overall marketing strategy.
What You’ll Earn
- Social Media Manager Undergrad Program Certificate From HighKey University
- Deeper knowledge about HighKey’s operations and unique value proposition
Courses:
Undergrad 0:
Social Media Intern Expectations
Why It Matters: Understanding expectations is crucial for success in any role, especially in a fast-paced environment like social media. This course lays the foundation for your internship, outlining daily tasks, meeting expectations, and the overall structure of your workday. By setting clear expectations from the start, interns can confidently navigate their responsibilities and contribute effectively to the team.
Undergrad 1:
Introduction to HighKey Values, Mission, and Vision
Why It Matters: HighKey’s values, mission, and vision are the guiding principles behind everything we do. This course introduces interns to the core beliefs that drive our work, our organizational structure, and how each team member contributes to our goals. Understanding these elements is key to aligning with our company culture and effectively supporting our clients. Additionally, this course provides an introduction to the client avatar, helping interns understand who we serve and why.
Undergrad 2:
Aesthetic Industry 101
Why It Matters: The aesthetic industry is unique, with specific pain points and challenges that our clients face. This course offers a comprehensive overview of the industry, including who we target and why our services are tailored to meet their needs. By understanding the landscape, interns can better appreciate the value HighKey brings to aesthetic clinic owners and how our strategies address their most pressing concerns.
Undergrad 3:
The Services HighKey Offers to Aesthetic Clinic Owners
Why It Matters: HighKey offers a range of services designed to help aesthetic clinics grow their brand and attract more clients. This course dives into the specifics of what we offer, from social media management to PR and video content creation. By gaining a deep understanding of our services, interns can effectively communicate their value to clients and assist in delivering these services at the highest standard.
Undergrad 4:
HighKey General Software and Social Media-Specific Tools
Why It Matters: Over the past 8 years, HighKey has researched and tested a variety of software tools that enhance our social media strategies and operations. This course provides an overview of the general and social media-specific software we use, equipping interns with the knowledge to leverage these tools effectively. Mastery of these tools is essential for executing tasks efficiently and contributing to the overall success of our campaigns.
Undergrad 5:
Press 101
Why It Matters: Press and public relations play a crucial role in building and maintaining the reputation of our clients. This course introduces interns to the basics of PR, the importance of press in the aesthetic industry, and how it fits into the broader marketing strategy. By understanding the value of press, interns can better support our PR efforts and help our clients gain the visibility they need to succeed.
EFFORTLESS ONBOARDING
No need to spend months learning the ropes. HighKey’s Undergrad Program provides interns with focused, real-world training that can be applied immediately. Over the course of this program, you’ll dive straight into the aesthetic industry, the services we offer, the tools/software we use, and the basics of PR.
Social Media Manager
For Clinic Owners Specialist
Lessons: 4
Time Commitment:
2 months
1 – 2 hrs of coursework a week for the first month
3 – 5 hrs of homework a week
Overview
In the aesthetic industry, your social media presence can make or break your clinic’s success. This specialized Social Media Manager training for aesthetic clinic owners focuses on creating engaging video content that can go viral, build trust, and position the clinic owner as the face of the brand. From personal branding to content creation, this program equips clinic owners and their teams with the tools to stand out in a competitive market through strategic social media practices.
Key Takeaways
- Learn to build a personal brand that establishes trust and authority.
- Master social media optimization to grow your online presence.
- Create compelling hooks and content that capture attention.
- Develop effective scripts for various content formats.
- Produce professional-quality video content that engages and converts.
- Gain confidence in planning and executing a content strategy that supports business growth.
Who Should Enroll
- Aspiring Social Media Managers looking to get into the aesthetic space
- Admins working at a clinic looking to increase their value and salary where they work
- Clinic Owners who are looking to train their team to build a personal brand that stands out.
WHAT YOU’LL EARN
- Social Media Manager Clinic Owner Specialist Certificate from HighKey University
- 160 hrs as a Social Media Intern (2 months)
ACTIONABLE EXPERTISE
Forget generic social media courses filled with outdated material. The Social Media Manager for Clinic Owners Specialist Program at HighKey equips you with cutting-edge, actionable training specifically tailored to the aesthetic industry. Over the course of this streamlined program, you’ll develop the specialized skills and techniques needed to elevate clinic brands through social media. Every strategy has been rigorously tested and applied within HighKey’s operations, ensuring you receive only the most relevant, impactful training.
Courses:
Week 1
Personal Branding 101
Why It Matters: In aesthetics, clients are drawn to trustworthy professionals. Personal branding lets clinic owners showcase their expertise, values, and personality, making them relatable and trustworthy to potential clients. This course teaches how to create a personal brand for a clinic owner that fosters loyalty and positions them as authorities in the aesthetic space, driving both new business and repeat clientele.
Week 2
Social Media Overview & Optimization
Why It Matters: Social media platforms like Instagram and TikTok are critical to the success of aesthetic clinics. This course covers the essentials of optimizing profiles, creating a cohesive aesthetic, and utilizing platform algorithms to boost reach and engagement. You will learn how to tailor clinic owner’s content to connect with their ideal audience and build a loyal following, enhancing their clinic’s visibility and growth.
Week 3
Hooks & Content Ideation
Why It Matters: Capturing attention quickly is key to creating viral content. This course teaches you how to craft compelling hooks for clinic owners that draw viewers in and encourage engagement. We’ll also explore content ideation techniques that align with trending topics and keep the clinic owner’s social media fresh, relevant, and continuously growing.
Week 4
Scripting
Why It Matters: Delivering clear, engaging messages in videos is crucial for clinic owners who want to connect with their audience. This course equips you with the skills to write effective scripts for various video formats, ensuring your clinic owner’s content is both informative and emotionally resonant. Strong scripting can drive higher engagement and conversions, making their videos stand out in the crowded aesthetic market.
Week 5
Hiring & Video Production Training
Why It Matters: Whether your clinic hires professional videographers and editors or works within a budget, this course covers all the bases. You will learn how to hire the right videographers and manage them effectively, ensuring top-quality video content for your clinic owners. For clinics operating on a tighter budget, this course teaches social media managers how to film with their iPhones and edit using CapCut. It empowers them to create professional content in-house with just one employee handling it all.
Week 5
Clinic Owner Content Creation Training
Why It Matters: Authenticity is key to connecting with your audience, and clinic owners need to feel confident in front of the camera. This course helps clinic owners improve their on-camera presence, teaching them how to deliver structured and emotionally impactful content. By mastering storytelling techniques, clinic owners can create authentic, engaging videos that resonate with their audience and build lasting relationships.
SMM Masters
Program
Lessons: 4
Time Commitment:
2 months
1 hr day of coursework for the first week
1 – 2 hrs a day of training with clients
Overview
The HighKey SSM (Social Media Manager) Masters Program is an advanced training course designed to equip experienced interns with the leadership skills and in-depth knowledge required to excel in a Social Media Manager role working with clients. This program covers essential topics, from managing client relationships and overseeing intern training to mastering invoicing and payment processes. By the end of the program, participants will be fully prepared to take on a Social Media Management role within HighKey, driving client success and operational efficiency.
Key Takeaways
- Understand the expanded responsibilities and daily tasks of a Social Media Manager.
- Master the client onboarding process, including setting up invoicing and managing client relationships.
- Set and achieve goals for deliverables, manage client loads, and oversee intern hiring and training effectively.
- Gain proficiency in handling invoicing, payments, and important forms and understanding the commission structure.
What You’ll Earn
- Social Media Manager Masters Program Certificate From HighKey University
- 50-100hrs of client-facing experience with HighKey’s Clinic Owner Clients
Courses:
SSM Masters 1:
Introduction to the SSM Role
Why It Matters: Stepping into a Social Media Manager role involves understanding the expanded responsibilities and expectations that come with it. This course provides a comprehensive overview of the SSM role, including daily task management, setting and meeting expectations, and balancing client needs with team oversight. By understanding the scope of their role, SSMs can effectively lead their teams and ensure high-quality service delivery for all clients.
SSM Masters 2:
Client Onboarding and Invoicing Process
Why It Matters: The client onboarding process is critical for setting the tone of the client relationship and ensuring all necessary steps are taken for a smooth start. This course walks SSMs through the onboarding process, detailing how to gather client information, set up invoicing, and ensure all financial aspects are handled efficiently. Mastery of this process helps SSMs build strong, trust-based relationships with new clients and ensures all administrative tasks are completed accurately and on time.
SSM Masters 3:
Goals and Expectations for Deliverables
Why It Matters: Delivering results on time and meeting client expectations is crucial in the SSM role. This course focuses on setting and achieving goals for deliverables, understanding Time To Value (TTV), and managing the ideal number of clients. Additionally, it covers the process of hiring, training, and managing interns, including determining the optimal number of interns for efficient operations. By mastering these elements, SSMs can ensure their teams consistently deliver high-quality results while maintaining a balanced workload.
SSM Masters 4:
Invoicing & Payments, Important Forms, Commissions
SSM Masters 4: Invoicing & Payments, Important Forms, Commissions Why It Matters: Financial management is a key responsibility for Social Media Managers. This course provides detailed guidance on handling invoicing and payments, managing important forms, and understanding the commission structure at HighKey. By mastering these financial processes, SSMs can ensure the smooth operation of client accounts and contribute to the company’s financial health.
RESULTS-DRIVEN DEVELOPMENT
Say goodbye to time-consuming, irrelevant training programs. The HighKey SSM Masters Program is designed to provide seasoned social media managers with focused, results-oriented training. In just a few comprehensive sessions, you’ll dive deep into advanced management techniques, client onboarding strategies, and operational efficiency that are directly applicable to managing large-scale social media operations. Our curriculum has been rigorously tested in real-world scenarios, ensuring that every method we teach drives measurable success.
Format:
100% Online
Training with REAL clients in group chats, email threads, and LIVE calls
Frequently Asked Questions
What are a social media intern's daily tasks and responsibilities at HighKey?
Let’s dive into what the six-month internship entails. In the initial month, we focus on building a strong foundation and mastering essential professional skills.
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What is the company culture like at HighKey?
What are the opportunities for growth or advancement after the internship?
Interns who demonstrate strong performance and align with HighKey’s values may have opportunities for advancement within the company. This could include transitioning to a full-time role or moving into more specialized areas of social media management, content creation, or client relations. HighKey values growth and often looks to its internship pool when hiring for new positions.
How do I balance internship responsibilities with my academic commitments?
HighKey understands that interns may still be pursuing their studies and is likely to offer flexibility in scheduling to accommodate academic commitments. Interns are encouraged to communicate their availability and any potential conflicts in advance. Balancing responsibilities involves good time management, prioritizing tasks, and possibly seeking advice from mentors on managing schoolwork and internship duties effectively.
What kind of mentorship or support will I receive during the internship?
HighKey interns can expect ongoing mentorship and support from senior team members, including Social Media Managers and other department heads. Regular check-ins, feedback sessions, and access to resources are part of the internship experience, ensuring that interns have the guidance they need to develop their skills and succeed in their roles.
What should I wear to the office? Is there a dress code?
HighKey’s work environment is professional, especially since its clientele focuses on high-level clinic owners. Business casual attire is generally appropriate. Being presentable for video meetings is key for remote work.
Will I be working on-site or remotely? What are the expectations for remote work?
HighKey’s operational structure is fully remote. For remote work, expectations include maintaining consistent communication, being available during agreed-upon hours, and meeting deadlines. Interns are expected to have a reliable internet connection and the necessary tools to perform their tasks effectively remotely.
How does HighKey handle feedback and performance reviews?
HighKey conducts regular feedback sessions every 3 months with the intern, their manager, and the Head Manager to ensure that interns are on track with their responsibilities and meeting expectations. These sessions are opportunities for growth and clarification on any aspects of the internship.
What is the process for reporting any issues or concerns during the internship?
Interns are encouraged to report any issues or concerns directly to their immediate manager or the Head Manager. HighKey promotes an open-door policy where interns can freely communicate their challenges. Interns should feel comfortable reaching out for support whenever necessary.
Are there any social or team-building events for interns?
HighKey organizes bi-weekly “Friday Hangouts” to foster camaraderie and collaboration among interns and staff. This event is a virtual hangout where we can get to know each other better and play fun games like Kahoot! They are designed to enhance the overall internship experience and build stronger connections within the team.