HighKey Agency has put Empire Tours and Productions on the map of international tours and entertainment, working towards an 8-9 Figure IPO using the power of PR.
Being featured in over 30 national and international publications, increasing the enterprise value 4X the amount they paid us for services, and featured on top-tier publications like Daily Mail, Benzinga, and USA Today by only having to commit less than 5 hours of his time to PR communications per month.
ABOUT
Empire Tours and Productions
The ultimate destination for extraordinary experiences and world-class productions, offers large-scale sightseeing, tourist information centers, high-end tours, and corporate productions in the vibrant cities of Chicago, New York City, New Orleans, and Charleston.
HighKey Agency was brought on board to help showcase the established services and launch new ones in cities worldwide.
395m+
Impression
Articles
TV AND PODCASTS INTERVIEWS
395m+
Impression
25+
Articles
5+
TV AND PODCASTS INTERVIEWS
HighKey Agency Strategy:
Founder Steven Garcia is establishing a global domination in the travel and hospitality industry. Seeking to make a big exit by 2025, he enlisted HighKey Agency to amplify his online presence, and establish solid credibility for a higher selling price leading up to IPO.
Targeted tier 1 media pitching which leveraged:
Brand awareness – connecting with journalists in the industry to introduce Empire Tours and Productions and highlight their services and how customers can enjoy.
Newsjacking and commenting – connecting Empire Tours and Productions with reporters for expert input on entertainment/travel industries as well as inserting founder Steven Garcia into subjects that align.
In-depth media research and target outreach to include:
National publications
International publications
Publications covering travel
Publications covering new business
Publications covering entertainment
Podcasts, radio, TV, and digital/print article outlets
Within the first 3 months, HighKey Agency secured over 15 articles and interviews surrounding the founder’s story and his business.
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