Dr. Wendy Wong
CASE STUDY
Dr. Wendy
Overall Metrics:
500,000+
Impressions
300,000+
Users Reached
5,000+
New Followers
Client Background
A board-certified plastic surgeon with advanced training in both reconstructive and aesthetic procedures, Dr. Wong is committed to using her surgical expertise to help patients achieve their goals, boost their confidence, and improve their overall quality of life.
She is passionate about patient education, ensuring that individuals fully understand their surgical or non-surgical options. Her practice offers a caring, comfortable environment—founded on the belief that every patient’s aesthetic journey is deeply personal and deserves individualized attention.
Through Gallery Plastic Surgery, Dr. Wong and her team strive to empower patients to make informed choices about their appearances, whether they are exploring surgical procedures or non-surgical treatments like Botox, fillers, or the newly offered Semaglutide for weight management.
Results
Platform-Specific Growth
200,000+
3,000+
Non-Followers Reached:
60,000+
100+
10,000+
60,000+
1,500+
30,000+
40,000+
200+
Highkey Strategy
Social Media Strategy
Recognizing Dr. Wong’s strong potential for patient education and personable interaction, we developed platform-specific strategies across Instagram, Facebook, TikTok, and YouTube:
Educational & Engaging Content
We showcased Dr. Wong’s expertise via before-and-after transformations, detailed looks at plastic surgery procedures, and personable skits. This educational slant mixed with viral reaction videos made complex procedures more accessible to potential patients, reducing apprehension and building trust.
Platform-Specific Approaches
Instagram: Created attention-grabbing Reels featuring educational content, behind-the-scenes skits, and reaction videos.
Facebook: Balanced posts with patient case studies, educational content, and nurturing an active and supportive community.
TikTok: Leveraged trending audio and quick-hit videos around popular cosmetic topics, weight-management discussions (including Semaglutide), and real-time insights to broaden Dr. Wong’s demographic reach.
YouTube: Released short-form content detailing surgical topics, recovery tips, and success stories for quick, digestible bursts of expert information.
Analytics-Driven Refinements
We monitored audience demographics, engagement spikes, and content performance, fine-tuning our approach to focus on the procedures and topics that resonated most—such as tummy tucks, liposuction, and non-surgical interventions.
Full-Service Social Media Approach
Content Strategy Development:
Branding and Community Engagement:
Analytics and Reporting:
Videography and Content Creation:
Video Editing and Production:
Content Management:
Content Scripting:
Trend Research and Implementation:
In-depth Reporting:
Ongoing Strategic Consultations:
Platform-Specific Strategies:
Instagram
Featured visually appealing Reels, real-time stories, and interactive polls on trending cosmetic topics, including weight-loss support and body-contouring procedures.
Facebook
Focused on fostering a community through personal patient stories, quick medical tips, and longer-form updates about new offerings (e.g., Semaglutide) or surgical breakthroughs.
TikTok
Combined light-hearted skits with short, informative videos on popular aesthetic treatments, success stories, and fun glimpses into the daily life at Gallery Plastic Surgery.
YouTube
Offered a blend of Shorts for quick, impactful insights and comprehensive video segments that detailed surgical procedures, recovery timelines, and patient testimonials, appealing to a wide range of viewer preferences.
Testimonials
Thank you for the great news! That is wonderful and a lovely way to end the week! So excited to see all your guys’ magic! Will work on the last Aura videos and the driving one next week
Dr. Wendy Wong
Omg!!!!! That is wild!!!! THANK YOU THANK YOU! Let’s keep going!
Dr. Wendy Wong
★★★★★
I’m loving the new font on the covers. Very pretty
Dr. Wendy Wong