TOMO MARJANOVIC

CASE STUDY

TOMO MARJANOVIC

As Featured in PR:

 

 

Overall Metrics:

+56.3%

Impressions

+27.3%

Total New Followers

+260%

Profile Reach

Client Background

Tomo Marjanovic’s journey from a law enforcement officer in Ohio to a pioneering wellness entrepreneur epitomizes a profound career transformation driven by personal passion and societal need. After dedicating over a decade to the police force, where he encountered the harsh realities of crime and personal danger, Marjanovic was propelled by a calling to enhance individual health and wellness. This led him to establish the Aspire Rejuvenation Clinic located in Orlando, Florida.

At Aspire Rejuvenation, Marjanovic and his team specialize in cutting-edge hormone therapy treatments and other regenerative medical practices aimed at revitalizing the physical and sexual health of both men and women. The clinic is recognized for its holistic approach, focusing not just on treating symptoms but on understanding and addressing the root causes of hormonal imbalances and associated health issues.

Marjanovic’s methodologies are deeply influenced by his unique background and experiences. His transition from law enforcement to healthcare allows him to apply the structured, disciplined approach learned in the police force to the management and strategic development of his clinic. His firsthand experience with stress and its impact on health drives his commitment to helping others improve their quality of life through personalized medical care.

Under his leadership, Aspire Rejuvenation Clinic not only offers traditional hormone replacement therapies but also integrates innovative treatments and wellness plans tailored to the individual needs of each patient. This patient-centric approach is aimed at fostering long-term health improvements and a better understanding of personal health among clients.

Marjanovic’s commitment to community well-being is also evident in his efforts to educate and advocate for greater awareness of hormonal health issues. By combining professional expertise with genuine care, he ensures that his clinic not only treats but also educates and empowers its patients, contributing to a healthier, more informed community.

Results

Platform-Specific Growth

Reel Views Increased By

+5.89M

Stories increase

        +72.2K

Post Impressions Increase

      +452.7K

New followers increase

+29.8K

Post Reach increase

+59.8K

Post Impressions increase

+109.4K

Post Total Time Watched

+107M

Post Impressions:

+5.3M

Page Engagement

+2.58M

Videos Added To Playlist

 +9.7K

Post Impressions

              +17M

Highkey Strategy

Public Relations Strategy

Our PR approach for Tomo Marjanovic was crafted to showcase his unique transition from law enforcement to healthcare entrepreneurship, emphasizing his innovative treatments and holistic care philosophy. We secured high-profile features in leading publications like the New York Post and USA Today, highlighting his expertise and the success of the Aspire Rejuvenation Clinic. These features not only underscored his credibility but also connected his personal narrative to broader discussions about health and wellness, particularly men’s health issues.

277

Million Audience Reached

Public Relations:

Media Coverage:
The campaign secured 17 pieces of high-calibre coverage, effectively broadening the clinic’s visibility across a diverse audience.

Audience Reach:
These efforts reached an astounding 227 million people, significantly extending the clinic’s influence and educational outreach on health and wellness.

High-Quality Placements:
The placements were featured in prestigious publications such as the New York Post, USA Today, Miami Herald, and MensBook, among others. This not only enhanced the clinic’s credibility but also positioned Marjanovic as a thought leader in his specialty.

Social Media:

For Marjanovic’s social media strategy, we focused on creating content that resonates with individuals facing health challenges that he uniquely addresses. We utilized platforms like Instagram and YouTube to share patient testimonials, educational videos about hormone therapy, and personal messages from Marjanovic. This content was designed to educate and engage with viewers, illustrating the clinic’s impact on patient lives and Marjanovic’s hands-on approach to treatment.

Full-Service PR Approach

Custom Interview Preparation:

We prepared Marjanovic for interviews by focusing on narrative development that aligned with his personal experiences and professional insights into hormone health.

Content Development:

Collaborated on developing compelling content that highlighted the success stories of Aspire Rejuvenation Clinic’s patients, enhancing the human element of Marjanovic’s practice.

Editorial Rigor:

Maintained high standards in all published materials, ensuring that the content was not only engaging but also informative and scientifically accurate.

Active Pitching:

Engaged with media outlets to secure coverage that showcased Marjanovic’s expertise and the innovative approaches of his clinic.

Media Coordination:

Coordinated with various media platforms to align their feature stories with Marjanovic’s availability and clinic events.

Reputation Monitoring:

Monitored online and offline feedback to gauge public perception and adjust strategies accordingly.

Full-Service Social Media Approach

Content Strategy:

Developed a tailored content strategy that included detailed posts about hormone therapy benefits, patient stories, and Marjanovic’s insights into health trends.

Engagement and Analytics:

Utilized analytics tools to refine content strategies based on user engagement and feedback, ensuring content effectiveness and audience growth.

Content Production:

Managed content creation from concept through production, maintaining a high-quality standard across all platforms.

Community Interaction:

Fostered a strong online community by actively engaging with comments and questions, building trust and authority in the health and wellness space.

Platform-Specific Strategies:

Optimized content for each social media platform to maximize engagement and reach.

Instagram and TikTok: Focused on short, engaging content that highlighted health tips, commentary on stories trending, and personal stories in the form of advice for young men.

YouTube: Produced longer-form content that delved deeper into hormone therapy, health tips and personal stories.

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