DR. SANDRA GARCIA

CASE STUDY

DR. GARCIA

As Featured in PR:

Overall Metrics:

17

Pieces of Coverage Secured

130

Million Audience Reached

95

Average Domain Ranking

Client Background

Dr. Sandra Garcia Martin is an esteemed cosmetic dentist based in London, renowned for her expertise in creating flawless smiles through cutting-edge techniques like Digital Smile Design (DSD). Her extensive training includes a dental degree from the University of Barcelona and advanced specializations in periodontology and dental implants from New York University (NYU). Dr. Martin is dedicated to enhancing patient smiles with a blend of modern technology and personalized care, making her a sought-after practitioner in cosmetic dentistry.

Highkey Strategy

Public Relations Strategy

Understanding the necessity to boost Dr. Sandra Garcia Martin’s international profile, HighKey Agency crafted a unique PR strategy that focused on positioning her as a global leader in cosmetic dentistry. The strategy was particularly aimed at penetrating the U.S. market, where Dr. Martin sought to expand her influence and attract a wider patient base.

HighKey leveraged its extensive network to secure guaranteed high-impact placements in prestigious publications. This ensured Dr. Martin’s breakthrough into key markets, highlighting her expertise and the innovative Digital Smile Design techniques she employs. We utilized Dr. Martin’s existing high-profile clientele; we planned to gather and showcase endorsements and testimonials. This tactic was aimed at enhancing her credibility and attracting attention from potential clients who value celebrity validations in the cosmetic industry.

HighKey focused on creating compelling content that underscored Dr. Martin’s unique approach to cosmetic dentistry. This included detailed articles and features that emphasized her skills, innovative methods, and her patients’ transformative experiences. To increase her online presence, the strategy included robust digital marketing efforts, particularly through social media channels. By amplifying her achievements and the specifics of her practice, HighKey aimed to engage a broader audience, enhancing both her visibility and accessibility.

Expanding International Reach:

Emphasizing Dr. Martin’s unique DSD approach and her celebrity clientele to position her as a leading figure in cosmetic dentistry on a global scale, especially targeting the U.S. market.

Guaranteed Media Placements:

HighKey secured placements in high-profile publications, ensuring Dr. Martin’s achievements and expertise were showcased to a broad international audience.

Leveraging Celebrity Endorsements:

Utilizing testimonials and endorsements from Dr. Martin’s high-profile clientele to build credibility and attract a more extensive client base.

Full-Service PR Approach

In-Depth Media Engagement:

HighKey focused on securing features in major lifestyle and health publications that highlighted Dr. Martin’s innovative techniques and successful patient transformations.

Strategic Content Development:

The team crafted compelling narratives that underscored her unique approach to cosmetic dentistry, particularly her use of Digital Smile Design to enhance the visual and functional aspects of patients’ smiles.

Proactive Media Outreach:

Leveraging established relationships with international media outlets to highlight her pioneering work and thought leadership in cosmetic dentistry.

Media Coordination and Follow-ups:

Managed timely publication of articles and interviews, ensuring consistent and favourable media portrayal.

Ongoing Monitoring and Optimization:

Continuously assessed the impact of media efforts, optimizing strategies to maintain and grow Dr. Martin’s professional image across markets.

Results

Dr. Martin’s practice saw a substantial increase in recognition and clientele from the U.S. and other international markets.

She has been featured in notable publications such as Women’s World, US Weekly, Elle Canada, and The Mirror, which has significantly enhanced her brand visibility.
Achieved a cumulative audience reach of 130 million, with an average domain ranking of 95 across featured articles.

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