DR. SANDRA GARCIA
CASE STUDY
Overall Metrics:
17
Pieces of Coverage Secured
130
Million Audience Reached
95
Average Domain Ranking
Client Background
Highkey Strategy
Public Relations Strategy
Understanding the necessity to boost Dr. Sandra Garcia Martin’s international profile, HighKey Agency crafted a unique PR strategy that focused on positioning her as a global leader in cosmetic dentistry. The strategy was particularly aimed at penetrating the U.S. market, where Dr. Martin sought to expand her influence and attract a wider patient base.
HighKey leveraged its extensive network to secure guaranteed high-impact placements in prestigious publications. This ensured Dr. Martin’s breakthrough into key markets, highlighting her expertise and the innovative Digital Smile Design techniques she employs. We utilized Dr. Martin’s existing high-profile clientele; we planned to gather and showcase endorsements and testimonials. This tactic was aimed at enhancing her credibility and attracting attention from potential clients who value celebrity validations in the cosmetic industry.
HighKey focused on creating compelling content that underscored Dr. Martin’s unique approach to cosmetic dentistry. This included detailed articles and features that emphasized her skills, innovative methods, and her patients’ transformative experiences. To increase her online presence, the strategy included robust digital marketing efforts, particularly through social media channels. By amplifying her achievements and the specifics of her practice, HighKey aimed to engage a broader audience, enhancing both her visibility and accessibility.
Expanding International Reach:
Guaranteed Media Placements:
Leveraging Celebrity Endorsements:
Full-Service PR Approach
In-Depth Media Engagement:
Strategic Content Development:
Proactive Media Outreach:
Media Coordination and Follow-ups:
Ongoing Monitoring and Optimization:
Results
Dr. Martin’s practice saw a substantial increase in recognition and clientele from the U.S. and other international markets.