Dr. Saba Motakef

CASE STUDY

Dr. MOTAKEF

As Featured in PR:

   

Overall Metrics:

324,997

Impressions

+294%

New Followers

107,942

Users Reached

Client Background

Dr. Saba Motakef is an esteemed board-certified plastic surgeon based in Anaheim, California, specializing in aesthetic and reconstructive surgeries of the face, breast, and body. At Motakef Plastic Surgery and Med Spa, Dr. Motakef focuses on delivering personalized, natural-looking results, utilizing state-of-the-art surgical techniques to enhance patient outcomes.

Dr. Motakef is well-known for his comprehensive approach to cosmetic enhancements, offering procedures such as breast augmentations, mommy makeovers, tummy tucks, facelifts, and rhinoplasty. He also provides non-surgical treatments like BOTOX® and JUVÉDERM® to complement his surgical results, ensuring thorough aesthetic care.

A recognized leader in plastic surgery, Dr. Motakef is an active researcher and speaker, contributing to significant advancements in cosmetic and reconstructive surgery. His work has earned him accolades, such as the “Best U.S. Paper Award” by the Journal of Plastic and Reconstructive Surgery, and has led him to participate in various humanitarian missions globally.

Despite his expertise and local renown, Dr. Motakef sought to broaden his reach and enhance his brand visibility beyond the local community. Partnering with HighKey Agency, he aimed to leverage innovative PR strategies and dynamic social media campaigns to elevate his national presence and engage more effectively with potential clients.

For more about Dr. Motakef, please visit his [official website](https://sabamotakefmd.com/).

Results

Platform-Specific Growth

Reel Views Increased By

+73,723

Stories

      +35,928

Post Impressions

      +106,614

New followers

+278%

Post Reach

+752%

Post Impressions

+710%

Post Total Time Watched

+322,526

Page Engagement

+826%

Videos Added To Playlist

+133%

Highkey Strategy

Public Relations

HighKey developed a comprehensive public relations strategy to enhance Dr. Saba Motakef’s visibility and establish him as a thought leader in the plastic surgery field. Our approach focused on securing media placements in top-tier health and lifestyle publications, which not only broadened his reach but also underscored his expertise and innovative surgical techniques.

We leveraged Dr. Motakef’s extensive knowledge by arranging interviews and contributing articles that highlighted his unique methodologies and successful patient transformations. To ensure he presented his best self in the media, we provided detailed media training, preparing him to handle various types of interviews and interactions with confidence and authority. Our team meticulously coordinated all aspects of these media interactions to maintain a consistent and professional image, continuously monitoring the effectiveness of our efforts and making real-time adjustments to maximize impact.

This strategic media engagement not only boosted Dr. Motakef’s professional profile but also solidified his reputation as a leading plastic surgeon.

3.7

Million Audience Reached

Public Relations:

Publications:
Successfully featured in 3 high-calibre articles such as Medical Daily and The Zoe Report, increasing his visibility within the medical community and among potential patients.

Audience Reach:
The articles collectively reached an audience of approximately 3.7 million, significantly extending Dr. Motakef’s influence beyond his immediate geographical area.

Domain Authority:
The average domain authority of the platforms featuring Dr. Motakef was 85, indicating that his features were in reputable and influential media outlets, which helps boost SEO and online credibility.

Social Media:

HighKey devised a dynamic strategy tailored specifically to Dr. Motakef’s practice, emphasizing content that educates, engages, and converts followers into potential patients. We created a robust content calendar that included a variety of posts, from educational content explaining surgical procedures and their benefits to patient testimonials that showcased real-life transformations.

Each piece of content was crafted to resonate deeply with his audience, employing platform-specific strategies for Instagram, Facebook, YouTube, and TikTok to optimize reach and interaction. For example, engaging video scripts such as “Gaining Weight After Liposuction” and interactive Q&A sessions about common surgical concerns were designed to engage viewers and encourage them to consider Dr. Motakef for their surgical needs.

Our team also utilized advanced analytics to track the performance of our social media campaigns, allowing us to continuously refine our approach based on detailed insights into growth metrics and engagement levels. This strategic use of social media not only increased Dr. Motakef’s online presence but also reinforced his standing as a trusted and knowledgeable surgeon, leading to increased inquiries and patient consultations.

Public Relations

Media Placements:

Secured features in high-profile outlets such as Medical Daily and The Zoe Report, significantly boosting Dr. Motakef’s profile across a broader audience.

Strategic Content Development:

Crafted compelling narratives that highlighted Dr. Motakef’s innovative surgical techniques and empathetic patient care, aligning with trending healthcare topics to maximize engagement and relevance.

Full-Service PR Approach

High-Level PR Interview Strategy:

A pivotal element of our campaign was the high-level PR interview conducted with Dr. Motakef, which was designed to showcase his expertise on trending topics in plastic surgery. Our team conducted extensive research to identify the most impactful subjects he could speak on, such as the latest advancements in minimally invasive techniques and personalized patient care strategies.

In-Depth Media Engagement:

We initiated our campaign with a strong focus on in-depth media engagement, aiming to position Dr. Motakef at the forefront of the plastic surgery field. By identifying and crafting compelling narratives around his unique surgical techniques and successful patient outcomes, we targeted high-impact story placements in both national and niche healthcare publications.

Proactive Media Outreach:

Our team leveraged its extensive network of media contacts to proactively pitch and secure high-calibre features. By focusing on established relationships with health and lifestyle journalists, we ensured that Dr. Motakef’s innovations and insights were consistently presented in influential outlets. This strategic outreach helped to enhance his visibility and underscored his reputation as a pioneer in aesthetic and reconstructive surgery.

Editorial and Interview Coordination:

Managing Dr. Motakef’s interactions with the media was a critical component of our strategy. Our team coordinated all aspects of content creation, from securing opportunities for interviews to overseeing the editorial process. We ensured that each piece of content—whether an article, interview, or feature—was aligned with his brand messaging and expertly crafted to convey his professional ethos and personal dedication to patient care.

Monitoring and Optimization:

To maximize the effectiveness of our PR efforts, we implemented a rigorous monitoring system to track media coverage and audience engagement. This allowed us to quickly identify which narratives resonated most with audiences and adjust our strategies accordingly. Through continuous optimization, we maintained Dr. Motakef’s visibility and adapted to the evolving media landscape, ensuring ongoing relevance and influence.

Reputation Monitoring:

Ongoing monitoring of Dr. Sinno’s online presence ensured that he maintained top-level media coverage, SEO, and search engine rankings to enhance his visibility and professional stature.

Full-Service Social Media Approach

Content Strategy:

We meticulously developed a dynamic content calendar for Dr. Motakef, aligning with trending topics and audience preferences. This strategic planning significantly increased the frequency of posts, ensuring a vibrant and consistent presence across all platforms, which was crucial in building and maintaining audience engagement.

Platform-Specific Strategies:

Custom strategies were tailored for each social media platform—Instagram, Facebook, YouTube, and TikTok. This approach allowed us to optimize content formats and engagement techniques specifically suited to the unique dynamics of each platform, ensuring optimal interaction and visibility.

Analytics and Reporting:

Our team utilized advanced tracking and analytical tools to continuously monitor and refine our strategies. This rigorous data-driven approach provided Dr. Motakef with detailed insights into growth metrics and engagement levels, allowing for informed decision-making and strategy adjustments.

Videography and Content Creation:

We hired and trained a local videographer to produce high-quality video content within Dr. Motakef’s clinic. This content captured the essence of his practice and patient interactions, bringing authenticity and a personal touch to his social media presence.

Video Editing and Production:

Our team managed all aspects of video editing to ensure that each piece of content was polished, professional, and resonated with the target audience. This included enhancing visual and audio quality, which significantly contributed to higher viewer retention rates.

Content Management:

We took charge of all aspects of content management, from creating engaging captions to scheduling posts and managing the publication of stories. This ensured a dynamic and interactive social media presence that kept followers engaged and informed.

Content Scripting:

Scripts for upcoming video sessions were meticulously developed to ensure that the content was not only engaging and informative but also perfectly aligned with Dr. Motakef’s brand message.

Trend Research and Implementation:

Our team continuously researched and implemented the latest social media trends, utilizing relevant hashtags, crafting compelling hooks, and incorporating effective call-to-actions. This approach kept the content fresh, relevant, and appealing to the audience.

In-depth Reporting:

We produced comprehensive monthly reports and conducted quarterly reviews to assess the effectiveness of the implemented social media strategies. These reports allowed us to make data-driven adjustments to enhance future performance.

Ongoing Strategic Consultations:

Regular strategy meetings were held with Dr. Motakef to review the performance of social media activities and align them with his evolving business goals and market trends.

Branding and Community Engagement:

We conducted a thorough audit and revamp of the branding strategy to enhance its overall aesthetic and appeal. Additionally, we actively managed community engagement by interacting with followers through comments and direct messages, fostering a strong sense of community and customer loyalty.

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