Dr. Saba Motakef
CASE STUDY
Overall Metrics:
324,997
Impressions
+294%
New Followers
107,942
Users Reached
Client Background
Dr. Motakef is well-known for his comprehensive approach to cosmetic enhancements, offering procedures such as breast augmentations, mommy makeovers, tummy tucks, facelifts, and rhinoplasty. He also provides non-surgical treatments like BOTOX® and JUVÉDERM® to complement his surgical results, ensuring thorough aesthetic care.
A recognized leader in plastic surgery, Dr. Motakef is an active researcher and speaker, contributing to significant advancements in cosmetic and reconstructive surgery. His work has earned him accolades, such as the “Best U.S. Paper Award” by the Journal of Plastic and Reconstructive Surgery, and has led him to participate in various humanitarian missions globally.
Despite his expertise and local renown, Dr. Motakef sought to broaden his reach and enhance his brand visibility beyond the local community. Partnering with HighKey Agency, he aimed to leverage innovative PR strategies and dynamic social media campaigns to elevate his national presence and engage more effectively with potential clients.
For more about Dr. Motakef, please visit his [official website](https://sabamotakefmd.com/).
Results
Platform-Specific Growth
Reel Views Increased By
+73,723
Stories
+35,928
Post Impressions
+106,614
New followers
+278%
Post Reach
+752%
Post Impressions
+710%
Post Total Time Watched
+322,526
Page Engagement
+826%
Videos Added To Playlist
+133%
Highkey Strategy
Public Relations
HighKey developed a comprehensive public relations strategy to enhance Dr. Saba Motakef’s visibility and establish him as a thought leader in the plastic surgery field. Our approach focused on securing media placements in top-tier health and lifestyle publications, which not only broadened his reach but also underscored his expertise and innovative surgical techniques.
We leveraged Dr. Motakef’s extensive knowledge by arranging interviews and contributing articles that highlighted his unique methodologies and successful patient transformations. To ensure he presented his best self in the media, we provided detailed media training, preparing him to handle various types of interviews and interactions with confidence and authority. Our team meticulously coordinated all aspects of these media interactions to maintain a consistent and professional image, continuously monitoring the effectiveness of our efforts and making real-time adjustments to maximize impact.
This strategic media engagement not only boosted Dr. Motakef’s professional profile but also solidified his reputation as a leading plastic surgeon.
3.7
Million Audience Reached
Public Relations:
Successfully featured in 3 high-calibre articles such as Medical Daily and The Zoe Report, increasing his visibility within the medical community and among potential patients.
Audience Reach:
The articles collectively reached an audience of approximately 3.7 million, significantly extending Dr. Motakef’s influence beyond his immediate geographical area.
Domain Authority:
The average domain authority of the platforms featuring Dr. Motakef was 85, indicating that his features were in reputable and influential media outlets, which helps boost SEO and online credibility.
Social Media:
Each piece of content was crafted to resonate deeply with his audience, employing platform-specific strategies for Instagram, Facebook, YouTube, and TikTok to optimize reach and interaction. For example, engaging video scripts such as “Gaining Weight After Liposuction” and interactive Q&A sessions about common surgical concerns were designed to engage viewers and encourage them to consider Dr. Motakef for their surgical needs.
Our team also utilized advanced analytics to track the performance of our social media campaigns, allowing us to continuously refine our approach based on detailed insights into growth metrics and engagement levels. This strategic use of social media not only increased Dr. Motakef’s online presence but also reinforced his standing as a trusted and knowledgeable surgeon, leading to increased inquiries and patient consultations.
Public Relations
Media Placements:
Strategic Content Development:
Full-Service PR Approach
High-Level PR Interview Strategy:
In-Depth Media Engagement:
Proactive Media Outreach:
Editorial and Interview Coordination:
Monitoring and Optimization:
Reputation Monitoring:
Full-Service Social Media Approach
Content Strategy:
Platform-Specific Strategies:
Analytics and Reporting:
Videography and Content Creation:
Video Editing and Production:
Our team managed all aspects of video editing to ensure that each piece of content was polished, professional, and resonated with the target audience. This included enhancing visual and audio quality, which significantly contributed to higher viewer retention rates.