Dr. Mel Ortega

CASE STUDY

Dr. ortega

As Featured in PR:

   

Overall Metrics:

21 pieces

of coverage secured

287 million

Audience Reached

92

Average Domain Ranking

Client Background

Dr. Mel Thomas Ortega is an esteemed double-board certified General and Plastic Surgeon, well-recognized for his innovative approaches in the field of cosmetic surgery. Based in Miami, Florida, Dr. Ortega operates out of Spectrum Aesthetics and iBody Aesthetics, where he focuses on post-weight-loss reconstructive surgery and a variety of cosmetic procedures. With over 30 years of experience, Dr. Ortega combines a deep passion for patient care with a relentless pursuit of surgical innovation, helping patients achieve the physical appearance they desire.

Throughout his career, Dr. Ortega has been a fervent advocate for integrating patient care with advanced surgical techniques, ensuring a holistic approach to each individual’s well-being. His patient-centric philosophy extends beyond mere cosmetic enhancement, fostering a supportive environment where patients are encouraged to embrace their transformations both physically and emotionally.

Dr. Ortega’s reputation for excellence is not just built on his surgical skills but also on his ability to connect with his patients on a personal level. His approach has garnered him numerous accolades and a loyal patient base, with surgeries booked months in advance. He’s been featured extensively in the media, including high-profile publications and broadcasts, highlighting his commitment to advancing the field of plastic surgery.

For more about Dr. Ortega, please visit his practice’s [official website](https://spectrum-aesthetics.com/dr-mel-ortega/).

Client Background

Dr. Hani Sinno, a renowned plastic surgeon from Canada, is not just celebrated for his surgical excellence but also for his deep commitment to patient care, education, and community involvement. Known for providing natural-looking surgical results that emphasize minimal scarring and rapid recovery, Dr. Sinno’s approach is deeply rooted in ensuring his patients are well-informed and comfortable throughout their transformative journeys.

Despite his clinical expertise and strong local reputation, Dr. Sinno faced challenges in extending his reach and brand visibility beyond his immediate geographic area. His practice was also burdened by the dual role of his nursing staff, who were managing social media efforts part-time. This arrangement was not only inefficient but also failed to capture the latest trends in digital marketing, leaving significant room for growth in their online engagement and patient interaction.

Recognizing these challenges, Dr. Sinno turned to HighKey, seeking to enhance his online presence and establish his practice as a leader in the highly competitive plastic surgery market.

Our collaboration aimed to free up Dr. Sinno’s medical staff from the demands of social media management, allowing them to focus on patient care while our experts implemented cutting-edge strategies to amplify his practice’s visibility and authority. Through a comprehensive PR and social media overhaul, HighKey Agency aimed to not only increase Dr. Sinno’s digital presence but also ensure it resonates with his values of authenticity and patient-centred care.

For more information on Dr. Sinno’s background and philosophy, visit his official website: https://drhanisinno.com/meet-dr-sinno

Highkey Strategy

Public Relations Strategy

Our public relations strategy for Dr. Ortega was designed to showcase his unparalleled expertise and innovative surgical techniques. Recognizing his significant impact on the field, we focused on securing media placements in prestigious publications and programs, which not only reinforced his stature as a leader in plastic surgery but also educated the public on the benefits of modern cosmetic procedures.

Media Exposure: Leveraging our extensive network, we secured features for Dr. Ortega in top-tier publications such as the Miami Herald and Life & Style, reaching an audience of approximately 287 million. These placements highlighted his innovative techniques and commitment to patient care, significantly boosting his visibility.

Content Development: We worked closely with Dr. Ortega to create engaging content that reflects his expertise and the transformative experiences of his patients. This included in-depth articles, blogs, and video content that were strategically disseminated through various media channels.

Community Engagement: Dr. Ortega’s philosophy extends beyond the operating room. We facilitated his participation in community health forums and online webinars, where he shared his knowledge and insights, further establishing him as a thought leader in plastic surgery.

Full-Service PR Approach

Custom Interview Preparation:

Our team undertook thorough interview preparations with Dr. Mel Ortega to ensure he was well-prepared for media engagements. We focused on his pioneering techniques in plastic surgery and his patient-centric approach, aiming to establish him as a leading authority in the field.

Content Development:

We collaborated closely with Dr. Ortega to produce content that underscored his expertise and innovative methods in cosmetic surgery. This involved crafting articles and press releases that highlighted his professional journey, advanced surgical techniques, and the transformative effects of his work.

Editorial Rigor:

Our editorial team meticulously ensured that all content adhered to the highest standards, through careful proofreading and strategic editing. This meticulous process ensured that all public materials were polished and professionally presented, truly reflecting the high quality of Dr. Ortega’s practice.

Active Pitching:

We actively engaged a wide network of journalists, leveraging established relationships with both Tier 1 health and beauty publications and specialized medical media. This strategy aimed to secure top-tier media placements to enhance Dr. Ortega’s visibility and bolster his reputation.

Media Coordination:

Our team managed all facets of media relations, from scheduling interviews to coordinating Q&A sessions that accommodated Dr. Ortega’s demanding schedule. We ensured that every interaction was optimally timed and aligned with his media outreach objectives.

Reputation Monitoring:

We continuously monitored Dr. Ortega’s online presence and media coverage to safeguard and enhance his professional image. This included keeping track of SEO performance and ensuring his surgical expertise and achievements were accurately represented online.

Results

Achieved over 21 pieces of high-calibre coverage with an average domain authority of 95, effectively amplifying Dr. Ortega’s influence in the medical community and among potential patients.

Notable features include appearances in the Miami Herald, USA Today, and Life & Style, each contributing to a broader national and international recognition.

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