Dr MARK LOWNEY

CASE STUDY

Dr. LOWNEY

As Featured in PR:

Overall Metrics:

15 pieces

of coverage secured

57 million

Audience Reached

93

Average Domain Ranking

Client Background

Dr. Mark Lowney is the pioneering force behind StudioEros, a medical facility that specializes in holistic approaches to sexual wellness and overall health. With over 50 years of combined medical experience, Dr. Lowney and his team focus on treatments that enhance sexual, cardiovascular, and mental health, acknowledging the interconnected nature of physical well-being.

Their innovative approach includes hormone optimization therapy and advanced treatments to improve blood flow, soon to be augmented by stem cell therapies.

StudioEros emphasizes lifestyle choices as much as medical interventions, advocating for a balanced approach to health that counters the effects of aging.

Highkey Strategy

Public Relations Strategy

Our PR strategy for Dr. Lowney and StudioEros was designed to showcase their comprehensive approach to health and wellness, emphasizing the integration of sexual wellness with overall physical and mental health. By highlighting Dr. Lowney’s expertise and the innovative treatments offered at StudioEros, we positioned them as leaders in a highly specialized field.

57

Million Audience Reached

Public Relations:

Media Coverage:
Secured 15 pieces of coverage in high-profile outlets, including Science Times, LA Weekly, Yahoo Finance, and Benzinga, reaching an audience of 57 million with a maximum domain authority of 93. These placements focused on the holistic and innovative health solutions provided by StudioEros.

Content Development:
Collaborated with Dr. Lowney to develop content that articulated the philosophy of integrated health practices. This included press releases, featured articles, and expert commentary that highlighted the clinic’s advanced treatments and Dr. Lowney’s expertise in managing age-related health decline.

Editorial Excellence:
Ensured all content reflected the high standards of StudioEros through meticulous editing and proofreading, presenting a polished and professional image that aligns with the clinic’s high-quality care.

Active Pitching:
Leveraged our network of health and lifestyle journalists to secure features that emphasized the unique aspects of StudioEros’ treatments, enhancing visibility and reinforcing their reputation as innovators in health and wellness.

Media Coordination:
Managed all aspects of media relations, ensuring that Dr. Lowney’s insights and the clinic’s successes were effectively communicated to the public and aligned with strategic marketing goals.

Reputation Monitoring:
Continuously monitored the online and media presence of Dr. Lowney and StudioEros to maintain and enhance their professional image, including tracking SEO performance and ensuring accurate representation of their services.

Full-Service PR Approach

Custom Interview Preparation:

Our team conducted in-depth interviews with Dr. Mark Lowney, ensuring that he was well-prepared for his media interactions. We focused on his unique approach to holistic health and sexual wellness, emphasizing the integrative methods employed at StudioEros. This preparation aimed to position him as a thought leader in the field of comprehensive wellness during his media appearances.

Content Development:

We collaborated closely with Dr. Lowney to develop content that highlighted his expertise in sexual wellness and overall health. This involved crafting articles and press releases that showcased his innovative approaches to aging and wellness, such as hormone optimization therapy and lifestyle integration.

Editorial Rigor:

Our editorial team ensured all content met the highest standards, with meticulous proofreading and strategic editing. This rigorous process guaranteed that all public materials were polished and professionally presented, reflecting the quality and effectiveness of StudioEros’ treatments.

Active Pitching:

We actively pitched to a broad network of journalists, utilizing established connections with both Tier 1 health and wellness publications and specialized media outlets. This strategy was designed to secure top-tier media placements that would enhance Dr. Lowney’s visibility and reinforce his reputation as a pioneer in holistic health solutions.

Media Coordination:

Our team managed all aspects of media relations, from coordinating interviews to arranging Q&A sessions that were convenient for Dr. Lowney’s schedule. We ensured that each interaction was strategically aligned with his availability and the clinic’s broader marketing goals.

Reputation Monitoring:

We continuously monitored Dr. Lowney’s online presence and media coverage to maintain and enhance his professional stature. This included keeping track of SEO performance and ensuring his expertise and the unique offerings of StudioEros were accurately represented in the digital realm.

Social Media Growth

Dr. Lowney also engaged in extensive social media growth campaigns, which significantly increased his following by tens of thousands on Instagram. These campaigns were strategically aligned with partnerships involving A-list celebrities, amplifying his reach and engagement through high-profile collaborations.

Campaign Development:

Designed and executed social media growth campaigns that leveraged celebrity endorsements and partnerships, dramatically increasing visibility and follower engagement.

Content Integration:

Seamlessly integrated promotional content into Dr. Lowney’s social media platforms, ensuring that the campaigns resonated with both existing followers and new audiences attracted by celebrity partnerships.

Analytics and Optimization:

Utilized advanced analytics to track the performance of social media campaigns, making data-driven decisions to optimize engagement and growth continuously.

RESULTS

Elevated Dr. Lowney’s profile and that of StudioEros in the health and wellness industry, establishing them as thought leaders in sexual wellness and holistic health.

The strategic PR and social media campaigns led to increased patient inquiries and greater interest in StudioEros’ innovative treatments, reflecting a successful integration of media strategies with business objectives.