Dr Mario - Press/TV

Dr. mario montoya

CASE STUDY

Dr. montoya

As Featured in PR:

Overall Metrics:

11

Pieces of Coverage Secured

237

Million Audience Reached

94

Average Domain Ranking

Client Background

Dr. Mario Montoya, widely recognized as “The Artist’s Dentist,” is an eminent leader in cosmetic dentistry based in Manizales, Colombia. With decades of experience and specialized training in Oral Rehabilitation, Dr. Montoya has dedicated his career to transforming lives through revolutionary dental aesthetics. His clinic, Smiles by Mario Montoya, is celebrated for its state-of-the-art technology and exceptional patient care, offering a wide range of cosmetic procedures designed to enhance the natural beauty of smiles.

Highkey Strategy

Public Relations Strategy

Understanding the need to elevate Dr. Mario Montoya’s profile in the U.S. market and beyond, HighKey developed a comprehensive PR strategy that effectively combined several key elements to maximize his visibility and appeal. This strategy was meticulously crafted to highlight his unique expertise, extensive celebrity clientele, and to significantly enhance his digital presence globally.

HighKey secured strategic placements in prestigious publications to ensure Dr. Montoya gained substantial visibility among an influential readership. This deliberate placement in leading media outlets aimed to position him prominently in the cosmetic dentistry field, thereby attracting a discerning clientele looking for top-tier dental services.

HighKey leveraged Dr. Montoya’s successful collaborations with high-profile celebrities; HighKey used these endorsements to authenticate his expertise and build trust. Showcasing these testimonials was pivotal in attracting attention from potential clients who value celebrity-approved services, thereby enhancing his appeal and broadening his client base.

Guaranteed High-Impact Media Placements:

HighKey secured guaranteed spots in influential publications to ensure maximum exposure.

Celebrity Endorsements and Testimonials:

Leveraging Dr. Montoya’s work with high-profile celebrities to build trust and attract a broader clientele.

Digital Marketing and Social Media Amplification:

Enhancing Dr. Montoya’s online presence through targeted SEO optimization to reach a global audience.

Full-Service PR Approach

Targeted Media Strategy:

Focused on securing placements in well-regarded publications to showcase Dr. Montoya’s unique talent in creating billion-dollar smiles. This strategy was designed to highlight his extensive experience with celebrity clients and his expertise in cosmetic dentistry.

Content Development and Storytelling:

Developed engaging stories that illustrated Dr. Montoya’s innovative techniques and the transformative experiences of his patients. These narratives were tailored to resonate with a wide audience, from potential patients to peers in the dental community.

Proactive Outreach and Relationship Building:

Leveraged HighKey Agency’s established connections with major health, beauty, and lifestyle publications to secure high-impact features. This effort was aimed at increasing Dr. Montoya’s visibility and establishing him as a leading figure in cosmetic dentistry.

Media Coordination and Tactical Follow-Ups:

Managed all media interactions meticulously to ensure that each feature and interview presented Dr. Montoya in the best light, aligning with his professional ethos and the high standards of his practice.

Continuous Monitoring and Campaign Adjustment:

Monitored the effectiveness of the PR campaign in real-time, making strategic adjustments to enhance media engagement and maximize the reach and impact of the coverage.

Results

The PR campaign was a resounding success, significantly enhancing Dr. Montoya’s visibility:

Media Coverage:

Achieved 11 high-quality placements in major outlets like TMZ, The Source, Hollywood Unlocked, and more, with a combined audience of 237 million.

Increased Clinic Inquiries:

Substantial growth in inquiries and consultations from U.S. clients, reflecting enhanced international reputation.

Strengthened Online Presence:

Improved SEO rankings and social media engagement, leading to higher web traffic and client engagement.