Dr. lana rozenberg

CASE STUDY

Dr. rozenberg

As Featured in PR:

 

Overall Metrics:

4 pieces

of coverage secured

3.74 million

Audience Reached

79

Average Domain Ranking

Client Background

Dr. Lana Rozenberg, DDS, is a board-certified cosmetic dentist renowned for her expertise in advanced cosmetic procedures. Practicing in Manhattan, New York, Dr. Rozenberg leads Rozenberg Dental NYC, a premier dental practice that caters to a diverse clientele, including A-list celebrities.

With over 25 years of experience, she specializes in creating stunning smile transformations through services such as veneers, Botox, dental implants, and comprehensive smile makeovers.

Her approach combines the latest in dental technology with a deeply personalized touch, ensuring each patient receives care tailored to their unique dental and aesthetic goals.

Highkey Strategy

Public Relations

Our PR strategy for Dr. Rozenberg was designed to showcase her extensive expertise and innovative techniques in cosmetic dentistry, highlighting her commitment to patient care and aesthetic excellence.

45.9

Million Audience Reached

Public Relations:

Strategic Initiatives:

Media Coverage:
Achieved 6 pieces of high-calibre coverage in top-tier publications, including NBC News, First For Women, and Dental Economics, reaching a combined audience of 45.9 million. Coverage focused on her state-of-the-art treatments and her reputation as one of NYC’s top cosmetic dentists.

Content Development:
Partnered with Dr. Rozenberg to craft engaging content that highlights her expertise and the transformative results of her cosmetic dental treatments. This included success stories, detailed explanations of her unique treatment options, and the benefits of cutting-edge dental technology.

Editorial Excellence:
Ensured that all content reflected the highest standards of accuracy and professionalism, enhancing Dr. Rozenberg’s reputation as a leader in the cosmetic dentistry field.

Active Pitching
Utilized our extensive network of healthcare and lifestyle journalists to secure features that positioned Dr. Rozenberg as the go-to expert for cosmetic dental innovations.

Media Coordination
Managed all aspects of media relations, aligning Dr. Rozenberg’s public engagements with her clinical schedule to maximize exposure and impact.

Reputation Monitoring
Continuously monitored the media landscape to maintain and enhance Dr. Rozenberg’s professional image, ensuring her contributions to cosmetic dentistry were prominently featured.

Full-Service PR Approach

Custom Interview Preparation:

Conducted detailed interview preparations with Dr. Rozenberg, focusing on her pioneering techniques and the personal stories behind her patient transformations. This preparation aimed to position her as a thought leader in cosmetic dentistry.

Content Development:

Collaborated closely with Dr. Rozenberg to develop content that demonstrated her expertise in dental aesthetics, including articles and press releases that highlighted innovative procedures like laser gum treatments and the use of Botox in dentistry.

Editorial Rigor:

Our editorial team ensured all content met rigorous standards, with meticulous proofreading and strategic editing to ensure all public materials were polished and professionally presented.

Active Pitching:

Engaged with a broad network of journalists, emphasizing Dr. Rozenberg’s unique contributions to cosmetic dentistry and her commitment to patient-centric care.

Media Coordination:

Managed all aspects of media relations, ensuring each interaction was perfectly timed to enhance Dr. Rozenberg’s visibility and align with her practice’s marketing strategies.

Reputation Monitoring:

We diligently monitored Dr. Rozenberg’s online and media presence to ensure her reputation as a top cosmetic dentist was accurately and favourably represented.

RESULTS

Established Dr. Lana Rozenberg as a leading figure in cosmetic dentistry with significant media exposure highlighting her expertise and innovative treatment options.

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