Dr. katie to
CASE STUDY
Dr. to
As Featured in PR:
Overall Metrics:
19 pieces
of coverage secured
68.9 million
Audience Reached
92
Average Domain Ranking
Client Background
She runs the Dr. Katie To Center for Integrative Wellness and Cosmetic Dentistry, a practice that integrates biological dentistry with cosmetic care to provide comprehensive wellness solutions.
Her practice is deeply rooted in the philosophy that good health starts with oral health, employing non-invasive, natural treatments that align with the body’s overall well-being.
Highkey Strategy
Public Relations Strategy
68.9
Million Audience Reached
Targeted Media Outreach
We secured 19 pieces of high-calibre coverage in top-tier outlets, including In Touch Weekly, Daily Caller, Life & Style, and numerous podcasts and TV interviews, reaching an audience of 68.9 million. These placements highlighted her innovative approach to dentistry and her commitment to patient care.
Content Development
Collaborated closely with Dr. To to develop content that showcased her expertise in holistic and wellness dentistry. This included crafting articles, press releases, and blog posts that detailed her journey and the principles behind her practice.
Editorial Excellence
Ensured all content adhered to the highest standards through meticulous editing and proofreading, reflecting the professionalism and quality of Dr. To’s practice.
Active Pitching
Leveraged our network of health and wellness journalists to secure features in both dental-specific and broader lifestyle publications, enhancing her visibility and credibility.
Media Coordination
Managed all aspects of media relations, ensuring each engagement was seamlessly aligned with her schedule and practice commitments.
Reputation Monitoring
Continuously monitored the media landscape to protect and enhance Dr. To’s professional image, including tracking her SEO performance and online presence.
Social Media
Content Strategy Development
Instagram:
Boosted her profile with regular posts and stories that showcased daily practice insights, patient transformations, and educational content. Follow Dr. Katie on Instagram
Facebook:
Focused on community building and engagement by sharing success stories, live Q&A sessions, and tips for holistic dental care.
YouTube:
Developed detailed video content that explained dental procedures and the benefits of wellness dentistry, helping to educate her audience and build trust. Check out her YouTube channel
Engagement and Conversion Tactics:
Implemented strategies to convert social media followers into patients by using direct calls to action, linking social posts to booking options, and highlighting patient satisfaction stories.
Analytics and Adaptation:
Utilized analytics to track engagement rates and audience growth, adjusting strategies in real-time to optimize performance and ROI.
Full-Service PR Approach
Custom Interview Preparation:
Content Development:
We collaborated closely with Dr. To to develop content that highlighted her expertise in holistic dental practices and her patient success stories. This involved crafting articles and press releases that showcased her innovative approaches to integrating dental health with overall well-being.
Editorial Rigor:
Our editorial team ensured all content met the highest standards, with meticulous proofreading and strategic editing. This rigorous process guaranteed that all public materials were polished and professionally presented, reflecting the quality of Dr. To’s practice.
Active Pitching:
We actively pitched to a broad network of journalists, utilizing established connections with both Tier 1 health and wellness publications and specialty dental media. This strategy was designed to secure top-tier media placements that would enhance Dr. To’s visibility and reputation.
Media Coordination:
Our team managed all aspects of media relations, from coordinating interviews to arranging Q&A sessions that were convenient for Dr. To’s schedule. We ensured that each interaction was aligned with her availability and outreach goals.
Reputation Monitoring:
We continuously monitored Dr. To’s online presence and media coverage to maintain and enhance her professional stature. This included keeping track of SEO performance and ensuring her expertise was accurately represented in the digital realm.
Full-Service Social Media Approach
Content Strategy Development:
Our team crafted a dynamic content calendar specifically tailored to Dr. To’s practice and audience. This included a mix of educational content on holistic dentistry, patient testimonials, and personal stories from Dr. To that aligned with trending topics in health and wellness to maximize relevance and engagement.
Instagram:
We focused on creating visually engaging content, such as Reels and Stories, that highlighted Dr. To’s holistic practices and patient transformations. We enhanced interactivity by incorporating polls, Q&As, and other interactive tools to engage the audience meaningfully.
Facebook:
YouTube:
Analytics and Reporting:
Implemented advanced analytics tools to continuously monitor the performance of all social media activities. This data-driven approach allowed us to adjust strategies dynamically, optimizing reach and engagement based on audience feedback.
Videography and Content Creation:
Employed a professional videography team to produce high-quality video content that effectively communicated the benefits and processes of wellness dentistry within Dr. To’s practice.
Content Management and Scripting:
Managed all aspects of content scheduling and publication across platforms, ensuring optimal posting times for maximum visibility. Scripts were meticulously crafted for all video content to ensure clarity and engagement, focusing on Dr. To’s unique value proposition in the dental field.
Trend Research and Implementation:
Kept abreast of the latest social media trends and algorithm updates to ensure Dr. To’s content remained relevant and engaging. We adapted content formats and incorporated trending hashtags to keep the practice at the forefront of digital trends.
In-depth Reporting and Strategic Consultations:
Produced detailed monthly reports and conducted quarterly reviews to evaluate the effectiveness of our social media strategies. These insights were used to refine tactics continuously, ensuring they aligned with Dr. To’s business objectives and the evolving landscape of dental wellness.
Branding and Community Engagement:
Conducted a thorough audit and refresh of the social media branding strategy to enhance the visual and thematic consistency of Dr. To’s online presence. We prioritized active community engagement by responding to comments and interacting with followers to foster a supportive and loyal online community.
Results
Elevated her profile within the wellness community and among potential patients through targeted media placements and strategic content dissemination.
Expanded her influence by leveraging social media as a platform for education and engagement, promoting a broader understanding of wellness dentistry’s benefits.