DR. JERRY CHIDESTER

CASE STUDY

DR. CHIDESTER

As Featured in PR:

Overall Metrics:

324,997

Impressions

107,942

Users Reached

+294%

New Followers

Client Background

Dr. Jerry Chidester, known affectionately as Dr. Chiddy, is a highly skilled board-certified plastic and reconstructive surgeon with a special focus on hand surgery. Based just south of Salt Lake City, Utah, he brings a unique combination of precision, artistic vision, and personal care to his practice, making him a favourite among patients seeking both aesthetic and practical surgical solutions.

Dr. Chidester’s approach is deeply patient-centred, blending technical skills with an empathetic understanding of his patients’ desires. Known for his engaging social media presence, where he shares not only before-and-after photos but also spirited TikTok dances, Dr. Chidester has built a robust online following that appreciates both his surgical prowess and his approachable personality.

Educated at the University of Utah, where he also completed his medical degree with honours, Dr. Chidester’s training at the Loma Linda Medical Center equipped him with comprehensive skills in complex reconstructive and hand surgeries. His work extends beyond the operating room through his involvement in global volunteer efforts, providing care and sharing knowledge in underserved communities around the world.

Despite his substantial local and online following, Dr. Chidester sought to expand his reach and enhance his professional network. This led him to partner with HighKey, aiming to leverage our expertise in strategic PR and innovative social media campaigns to amplify his visibility and influence both nationally and internationally.

For more about Dr. Chidester, please visit his [official website](https://jerrychidestermd.com/dr-jerry-chidester).

Results

Platform-Specific Growth

Reel Views Increased By

+73,723

Stories

+35,928

Post Impressions

+106,614

New followers

+278%

Post Reach

+752%

Post Impressions

+710%

Post Total Time Watched

+322,526

Page Engagement

+826%

Videos Added To Playlist

+133%

Highkey Strategy

Public Relations Strategy

Our PR strategy for Dr. Chidester was meticulously crafted to highlight his surgical expertise and his unique approach to patient care. We secured placements in high-calibre Tier 1 and Tier 2 publications, focusing on his pioneering work in hand surgery and his patient-centred philosophy. These placements were complemented by appearances on TV and podcasts, where Dr. Chidester discussed his advanced techniques and the latest trends in reconstructive and cosmetic surgery.

We crafted a series of press articles and secured features that showcased Dr. Chidester’s innovative methods and successful patient outcomes, emphasizing his role as a thought leader in the surgical community. By building and maintaining relationships with influential journalists and editors in the healthcare and lifestyle sectors, we ensured that his insights and achievements garnered widespread attention and respect.

288

Million Audience Reached

Public Relations:

Featured in over 30 pieces of high-calibre coverage, reaching an estimated 288 million people.

Featured in: USA Today, Life & Style, New York Post, Elle Canada, Hollywood Life, and many more!

Elevated Dr. Chidester’s status within the medical community, enhancing his credibility and attracting new patient inquiries from across the nation.

Social Media Strategy

The social media strategy developed for Dr. Chidester was designed to engage with a diverse audience across multiple platforms, reflecting his professional acumen and the transformative results of his surgeries. We created a content strategy that included a mix of educational material, patient testimonials, and personal posts that displayed his charismatic personality and professional environment.

We tailored content for each social media platform to leverage their unique strengths: Instagram was utilized for visually engaging posts and stories, including real-time interactions such as live Q&A sessions; Facebook focused on fostering a sense of community among patients and potential clients; and YouTube was used for longer-form content that detailed surgical procedures and patient care tips.

Key to our strategy was the creation of engaging and informative content that resonated with existing and potential patients. We utilized a variety of filming locations within Dr. Chidester’s practice, employing multiple props and visual aids to enrich the visual appeal and educational value of each post. Regular content segments included discussions on controversial topics in plastic surgery, detailed breakdowns of specific procedures, and light-hearted yet informative posts about Dr. Chidester’s life and interests, enhancing his approachability and relatability.

Through analysis of engagement metrics, we continuously refined our approach, optimizing content delivery and interaction strategies to maximize reach and engagement. This dynamic and responsive strategy not only increased Dr. Chidester’s online visibility but also solidified his reputation as an accessible and knowledgeable surgeon, leading to an increase in consultations and patient engagements.

Full-Service PR Approach

Custom Interview Preparation:

Our team conducted in-depth interview preparations with Dr. Chidester to ensure he was well-prepared for media interactions. We focused on current trends in plastic surgery, emphasizing his unique approaches and innovations. This preparation aimed to position him as a thought leader in his field during media appearances.

Content Development:

We collaborated closely with Dr. Chidester to develop content that highlighted his expertise and patient success stories. This involved crafting articles and press articles that showcased his advanced surgical techniques and his philosophy of patient-centered care.

Editorial Rigor:

Our editorial team ensured all content was up to the highest standards, with meticulous proofreading and strategic editing. This rigorous process guaranteed that all public materials were polished and professionally presented, reflecting the quality of Dr. Chidester’s practice.

Active Pitching:

We actively pitched to a wide network of over 1000 journalists each month, utilizing established connections with both Tier 1 and specialty medical publications. This strategy was designed to secure top-tier media placements that would enhance Dr. Chidester’s visibility and reputation.

Media Coordination:

Our team managed all aspects of media relations, from coordinating interviews to arranging Q&A sessions that were convenient for Dr. Chidester’s schedule. We ensured that each interaction was aligned with his availability and media outreach goals.

Reputation Monitoring:

We continuously monitored Dr. Chidester’s online presence and media coverage to maintain and enhance his professional stature. This included keeping track of SEO performance and ensuring his expertise was accurately represented in the digital realm.

Full-Service Social Media Approach

Content Strategy Development:

Our team crafted a dynamic content calendar specifically tailored to Dr. Chidester’s practice and audience. This included a mix of educational content, surgical before-and-after showcases, and engaging personal stories from the doctor himself. We strategically aligned this content with trending topics in plastic surgery and broader health and wellness conversations to maximize relevance and engagement.

Branding and Community Engagement:

A thorough audit and revamp of the social media branding strategy were conducted to enhance the visual and thematic elements of Dr. Chidester’s online presence. We also prioritized active community engagement, responding to comments, and interacting with followers to build a loyal and supportive online community.

Analytics and Reporting:

Our approach was heavily data-driven. We utilized advanced analytics tools to monitor the performance of all social media activities continuously. This allowed us to understand which types of content resonated most with different segments of Dr. Chidester’s audience and adjust our strategies accordingly to optimize reach and engagement.

Videography and Content Creation:

We employed a professional videography team to produce high-quality video content directly within Dr. Chidester’s clinic.

Video Editing and Production:

All video content was expertly edited to ensure it was engaging and polished. This included adding captions, eye-catching transitions, and before-and-after comparisons to effectively communicate the transformative effects of Dr. Chidester’s work.

Content Management:

We managed all aspects of content scheduling and publication across platforms, ensuring that posts were timed to coincide with peak user activity times for maximum visibility. We also managed ongoing story updates and direct interactions with followers to maintain a vibrant and responsive online presence.

Content Scripting:

Scripts were meticulously crafted for all video content, ensuring messages were clear, engaging, and aligned with Dr. Chidester’s brand values. This scripting process included preparing prompts for patient testimonials, outlining key educational points for procedural videos, and scripting engaging hooks for more viral content.

Trend Research and Implementation:

Our team stayed on top of the latest social media trends and algorithm updates to keep Dr. Chidester’s content fresh and relevant. We regularly incorporated trending hashtags, participated in challenges, and adapted content formats to ensure the practice remained at the forefront of digital trends.

In-depth Reporting:

We produced detailed monthly reports and conducted quarterly reviews to measure the success of our social media strategies. These reports included analytics on growth metrics, engagement rates, and audience demographics. Insights gained were used to continually refine and improve our social media tactics.

Ongoing Strategic Consultations:

Regular strategy meetings with Dr. Chidester ensured that our social media efforts were closely aligned with his evolving business goals and the changing landscape of plastic surgery. These consultations helped us to stay focused on achieving tangible results in terms of patient engagement and clinic growth.

Platform-Specific Strategies:

We implemented customized strategies for each social media platform to optimize content performance and audience engagement.

– Instagram: We concentrated on creating visually captivating Reels and Stories on Instagram, utilizing engaging hooks and incorporating trends that align with Dr. Chidester’s specialties. We enhanced interactivity by integrating polls, Q&As, and other interactive tools, making each post not only informative but also engaging for the audience.

– Facebook: We strategically combined short-form, engaging content with deeper, long-form patient case studies. This blend allowed us to capture quick interest while providing detailed insights into the transformative outcomes of Dr. Chidester’s procedures, effectively showcasing the real-world impact of his work.

– YouTube: Our strategy includes a mix of YouTube Shorts for quick, impactful messages and longer, detailed videos that delve into the specifics of various treatments and patient journeys. This approach catered to diverse viewer preferences, providing both snapshot insights and comprehensive educational content.

– TikTok: We embraced the platform’s dynamic environment by engaging in popular trends and challenges. We crafted short, impactful videos with strong hooks that featured Dr. Chidester and his staff, adding a personal touch to the brand and making it relatable and accessible to a broader audience.