DR. HANI SINNO

CASE STUDY

Dr. Hani Sinno

As Featured in PR:

Overall Metrics:

688,114

+207% Impressions

688,114

+241% Increase

400,478

+177% Increase

+125%

Followers Gained

Client Background

Dr. Hani Sinno, a renowned plastic surgeon from Canada, is not just celebrated for his surgical excellence but also for his deep commitment to patient care, education, and community involvement. Known for providing natural-looking surgical results that emphasize minimal scarring and rapid recovery, Dr. Sinno’s approach is deeply rooted in ensuring his patients are well-informed and comfortable throughout their transformative journeys.

Despite his clinical expertise and strong local reputation, Dr. Sinno faced challenges in extending his reach and brand visibility beyond his immediate geographic area. His practice was also burdened by the dual role of his nursing staff, who were managing social media efforts part-time. This arrangement was not only inefficient but also failed to capture the latest trends in digital marketing, leaving significant room for growth in their online engagement and patient interaction.

Recognizing these challenges, Dr. Sinno turned to HighKey, seeking to enhance his online presence and establish his practice as a leader in the highly competitive plastic surgery market.

Our collaboration aimed to free up Dr. Sinno’s medical staff from the demands of social media management, allowing them to focus on patient care while our experts implemented cutting-edge strategies to amplify his practice’s visibility and authority. Through a comprehensive PR and social media overhaul, HighKey Agency aimed to not only increase Dr. Sinno’s digital presence but also ensure it resonates with his values of authenticity and patient-centred care.

For more information on Dr. Sinno’s background and philosophy, visit his official website: https://drhanisinno.com/meet-dr-sinno

Results

Platform-Specific Growth

Reel Views Increased By

234%

Engagement surged by

173%

Followers grew by

119%

Page Reach Up By

378%

Impressions increased by

241%

New Followers Up By

173%

Total watch time up by

243%

Post reach increased by

218%

New followers grew by

220%

Page engagements increased by

550%

Posts added to playlists rose by

200%

New followers grew by

500%

Highkey Strategy

Public Relations Strategy

Our approach centred on securing placements in both Tier 1 and Tier 2 publications, leveraging Dr. Sinno’s innovative techniques and thought leadership in plastic surgery. This effort extended to appearances on TV and podcasts, where Dr. Sinno could discuss his expertise and the latest trends in cosmetic surgery.

We produced a series of press articles and expert features that highlighted Dr. Sinno’s unique contributions to plastic surgery, particularly focusing on his use of cutting-edge technologies and patient-centred care.

By cultivating relationships with key journalists and influencers in the health and beauty sectors, we ensured that Dr. Sinno’s insights reached a broad audience, positioning him as a thought leader in his field.

213

Million Audience Reached

Public Relations:

The targeted PR efforts significantly raised Dr. Sinno’s professional profile, enhancing his credibility and drawing new patient inquiries.

Audience Reach:
Expanded Dr. Sinno’s reach to an audience of over 213 million through strategic media placements.

Brand Authority:
Cemented Dr. Sinno’s status as a thought leader in the plastic surgery sector with high-profile editorial features.

Social Media Strategy

We developed a content strategy that included a variety of engaging formats, from educational videos and patient testimonials to behind-the-scenes looks at Dr. Sinno’s practice. This content was designed to showcase his professional acumen and the transformative results he achieves for his patients.

Each social media platform was utilized to its fullest potential with tailored content. Instagram featured visually engaging posts and stories, including live Q&A sessions, while Facebook focused on community building and patient interaction. YouTube served as a platform for longer-form content where Dr. Sinno could delve deeper into the intricacies of plastic surgery procedures.

Through consistent monitoring and analysis of engagement metrics, we refined our strategies to increase reach and impact. This included optimizing posting times, using targeted hashtags, and engaging directly with followers to foster a community around Dr. Sinno’s practice. We varied filming locations and used multiple props and visual aids to make each piece of content visually distinct and engaging, enhancing viewer retention and interaction rates.

From detailing the journey to becoming a plastic surgeon to discussing controversial topics within the field, we ensured that each piece of content not only informed but also sparked conversation and debate amongst viewers. By highlighting real patient journeys and the outcomes of their surgeries, we humanized Dr. Sinno’s social media presence, showcasing his impact on patients’ lives beyond the operating room.

Social Media:

The overhaul of Dr. Sinno’s social media strategies led to substantial improvements in engagement and audience growth across all platforms.

Public Relations

Media Placements:

We successfully secured 12 high-impact features in prestigious publications such as Forbes, Newsweek, and Medical Daily, collectively reaching an audience of over 213 million.

Content Angles:

We emphasized Dr. Sinno’s innovative use of AI in plastic surgery, his commitment to patient-centric care, and his pioneering surgical methods. These angles were selected to maximize media interest and coverage.

Full-Service PR Approach

Custom Interview Preparation:

We successfully secured 12 high-impact features in prestigious publications such as Forbes, Newsweek, and Medical Daily, collectively reaching an audience of over 213 million.

Content Angles:

We emphasized Dr. Sinno’s innovative use of AI in plastic surgery, his commitment to patient-centric care, and his pioneering surgical methods. These angles were selected to maximize media interest and coverage.

Editorial Rigor:

In-depth proofreading and editing by our team ensured that all materials were polished and publication-ready, maintaining the highest standards of quality.

Active Pitching:

We pitched to over 1000+ journalists each month, utilizing our established connections at Tier 1 publications to secure top-tier media placements.

Media Coordination:

Managed ongoing communications with journalists, arranging timely opportunities for interviews or Q&A sessions that aligned with Dr. Sinno’s availability and media needs.

Reputation Monitoring:

Ongoing monitoring of Dr. Sinno’s online presence ensured that he maintained top-level media coverage, SEO, and search engine rankings to enhance his visibility and professional stature.

Full-Service Social Media Approach

Content Strategy:

Our team developed a dynamic content calendar that perfectly aligned with trending topics and audience preferences, significantly increasing post frequency to ensure a vibrant and consistent online presence.

Platform-Specific Strategies:

Tailored strategies were implemented for each platform—Instagram, Facebook, YouTube, and TikTok—to optimize content formats and engagement techniques, ensuring success tailored to the unique dynamics of each platform.

Analytics and Reporting:

We employed advanced tracking and analytical tools to continuously refine our strategies, providing Dr. Sinno with in-depth insights into growth metrics and engagement levels, ensuring every move was data-driven.

Videography and Content Creation:

Hired and trained a local videographer to produce high-quality content within Dr. Sinno’s clinic, capturing the essence of his practice and patient interactions.

Video Editing and Production:

Managed all aspects of video editing, ensuring that each piece of content was polished and resonated with target audiences.

Content Management:

Handled all caption creation, post scheduling, and management, including the creation and posting of stories to maintain a dynamic social media presence.

Content Scripting:

Developed scripts for upcoming filming sessions to ensure content was engaging, informative, and on-brand.

Trend Research and Implementation:

Constantly researched and implemented the latest social media trends, hashtags, hooks, call-to-actions (CTAs), and props, keeping the content fresh and relevant.

In-depth Reporting:

Produced comprehensive monthly reports and conducted quarterly reviews to measure the effectiveness of the social media strategies implemented, adjusting tactics as needed to maximize results.

Ongoing Strategic Consultations:

Regular consulting meetings were held to continually refine and elevate the content strategy, ensuring alignment with Dr. Sinno’s evolving business goals.

In-depth Reporting:

Conducted a thorough audit and revamp of the branding strategy to enhance the overall aesthetic and appeal. Also managed community engagement by interacting with followers through comments and DMs, fostering a strong community connection.

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