RENUANCE COSMETIC SURGERY & MEDSPA
Featuring Dr. Rachel Ford & Dr. Debbie Taurek

CASE STUDY

Dr. Rachel Ford & Dr. Debbie Taurek

Overall Metrics:

700,000+

Post Impressions

15,000+

Post Likes

500+

New Followers

Client Background

Renuance Cosmetic Surgery & MedSpa is the largest and most experienced plastic surgery center and med spa serving the Murrieta, Temecula, and Rancho Bernardo areas.

With a team of board-certified physicians (including Dr. Rachel Ford and Dr. Debbie Taurek), Renuance offers a full spectrum of surgical and non-surgical aesthetic procedures for the face, breasts, and body.

Whether performing advanced reconstructive surgeries or minimally invasive med spa treatments, the shared mission at Renuance is to deliver refined, natural-looking results and a supportive, patient-first experience.

Dr. Rachel Ford

Board-Certified Plastic Surgeon
Specialty in breast, body, and facial surgeries
Global experience, including operative missions abroad
Passion for evidence-based approaches and artistic precision

Dr. Debbie Taurek

Board-Certified Physician (Internal Medicine)
Aesthetic Physician Specialist focused on injectables and med spa treatments
Known for harmonizing medical expertise with an artistic eye
Emphasizes personalized, holistic patient care

Renuance’s dedication to continual innovation and patient education has earned them a robust following, multiple accolades, and a portfolio of over 20,000 successful procedures.

Results

Platform-Specific Growth

Facebook

Fueled by educational content, reaction videos, and testimonials.
Post Reels and educational videos generated steady engagement, maintaining Renuance’s local visibility and trust.

Instagram

Consistently high engagement rate, with Reels frequently surpassing tens of thousands of views.
Emphasis on transformation stories (before-and-after photos, short comedic skits, and educational content) supported robust community dialogue and direct patient inquiries.

TikTok

Showcased Dr. Ford’s behind-the-scenes surgical insights and Dr. Debbie’s aesthetic approach, drawing younger demographics to Renuance.
Short, relatable clips often reached tens of thousands of views, amplifying brand recognition and driving leads for injectables and non-surgical treatments.

YouTube

Provided in-depth video explainers on popular surgeries (mommy makeovers, breast augmentation), plus Dr. Debbie’s injection “tips & tricks.”
Attracted prospective patients seeking detailed information prior to consultations.

HighKey Social Media Strategy

Focused on showing the synergy between surgical transformations (Dr. Ford) and non-surgical artistry (Dr. Debbie) under one roof:

Educational & Engaging Content
Demonstrated advanced surgical techniques (e.g., mommy makeovers, facelift enhancements) through short-form Reels and TikTok clips.

Dr. Debbie’s injectables showcased quick, minimally invasive procedures, capturing the attention of patients seeking subtle but impactful results.

Patient-Centric Storytelling
Real patient testimonials and behind-the-scenes glimpses into surgeries and med spa treatments.
Consistent use of before-and-after sequences to illustrate results, supplemented by detailed voiceovers explaining each procedure’s process and recovery.

Trending & Viral Hooks
Injected humor and popular audio tracks into Reels and TikToks.
Emphasized relatable topics, such as post-op instructions, short Q&As, and comedic skits about “common misconceptions” in plastic surgery—driving consistent view counts and shares.

Data-Driven Refinements
Monthly analytics reviews informed the optimal content types (educational vs. entertaining), best posting times, and top-performing topics.

Rapidly pivoted to produce more of what resonated (e.g., comedic skits or in-depth procedure breakdowns), maintaining a steady rise in followers.

Full-Service Social Media Approach

Content Strategy Development:

Balanced comedic, educational, and promotional posts. HighKey curated an editorial calendar aligned with trending topics (e.g., year-end transformations) and Renuance’s monthly specials (Botox®, filler bundles, etc.).

Branding and Community Engagement:

Unified look and feel across all social platforms—consistent color palettes, brand logos, and tone. Dedicated efforts to respond to comments, DMs, and direct questions about procedures.

Analytics & Reporting

Monthly reports covering impressions, reach, video views, top-performing Reels, and audience demographics. Quarterly deep dives to reassess brand positioning and refine content strategy.

Videography & Content Creation

On-site filming captured Dr. Ford’s surgical approach, Dr. Debbie’s injection artistry, and patient transformations in cinematic short clips. Skilled editing introduced captions, transitions, and calls-to-action for consultations.

Scripting & Storyboarding

Partnered with Dr. Ford and Dr. Debbie to ensure clarity, warmth, and authenticity—striking a balance between medical rigor and friendly approachability.

Trend Research & Implementation

Regularly tested new Reels features, trending audios, or comedic styles on TikTok to drive virality while maintaining a professional brand image.

In-Depth Reporting & Strategy Meetings

Frequent consultations allowed dynamic pivots—introducing new procedure highlights (e.g., liposuction with Renuvion®) or patient success stories timed with key seasonal demands.

Platform-Specific Strategies:

Facebook
High-performing Reels regularly reached thousands of views, mixing comedic skits and deeper educational content.

Instagram
A curated feed with reaction videos, educational content and more, with personal insights from Dr. Ford or Dr. Debbie.

TikTok
Fun, dynamic videos provided a fresh take on plastic surgery myths, “Get Ready with Me” segments, and behind-the-scenes glimpses of surgical prep—attracting a broader, younger demographic.

YouTube
Offered comprehensive breakdowns of procedures, from anesthesia details to final follow-ups. Ideal for patients seeking an in-depth look before booking in-person or virtual consultations.

Testimonials

★★★★★
Dr. Ford’s recent TikTok video is at 26k views and growing!
Great initial results to see!
Dr. Rachel Ford

★★★★★
Ps Renuance is very happy with your firms services so far
Dr. Debbie Taurek

★★★★★
PS we also received 9 marketing qualified leads from social media in the month of Dec which is awesome!
Dr. Debbie Taurek

★★★★★
Hi luke, how is it going. Any feedback for me. We are so happy with your group.
Dr. Rachel Ford

★★★★★
I would just like to say that for the month of December, my Instagram account had about 11,700 total views. For January, it’s 137,000! Thank you everyone for your hard work!
Dr. Debbie Taurek

★★★★★
Dr. Ford, we have had two videos hit over 11k views in the past two weeks and your TikTok last week got up to 45k views!
Super encouraging results to see just in the first month of content:)

Dr. Rachel Ford

★★★★★
Dr. Debbie, for your TikTok and Instagram it’s sitting at 152,422 total views and roughly 19k accounts reached!
Dr. Debbie Taurek

★★★★★
Dr. Ford your recent post is sitting at 17.9k views!

And you are now sitting at 137k+ on your viral TikTok from last week!