DR. DAVID HILL

CASE STUDY

DR. HILL

As Featured in PR:

Overall Metrics:

14

Pieces of Coverage Secured

639

Million Audience Reached

95

Average Domain Ranking

Client Background

Dr. David Hill, an esteemed plastic surgeon based in Chicago, blends his passion for art and science to create exceptional aesthetic outcomes for his patients.

With dual residencies in General and Plastic Surgery and an inventive mind that led him to develop a patented surgical instrument, Dr. Hill has established himself as a leader in cosmetic procedures for the face, breast, and body. His practice, rooted in compassion and comprehensive care, is driven by a desire to achieve natural-looking results while ensuring patient safety and satisfaction. Despite his strong local reputation and innovative approaches, Dr. Hill faced the challenge of distinguishing himself nationally, particularly due to other professionals with similar names overshadowing his online presence.

His main objectives were to enhance his visibility on a national scale, establish authority in competitive SEO spaces, and leverage his unique surgical insights and celebrity client experiences to attract a broader patient base.

Highkey Strategy

Public Relations Strategy

For Dr. David Hill, HighKey developed a specialized PR strategy aimed at enhancing his national visibility and distinguishing his personal brand from others with similar names. Given the challenge of his common name overshadowing his unique qualifications, our strategy incorporated guaranteed placements in leading publications as part of our service package. This commitment was crucial to Dr. Hill’s desire to dominate search engine results and to secure a strong online presence that reflected his high level of expertise in plastic surgery.

Our approach centred on leveraging Dr. Hill’s unique background in neuroscience and film alongside his innovative surgical techniques. By crafting narratives that highlighted these distinctive elements, we ensured that his features resonated deeply within the healthcare community and appealed to a wider public audience. We targeted publications with high domain authority to enhance his SEO and to ensure prominence in search results, focusing on both the breadth of his expertise and the depth of his innovative practices.

By integrating Dr. Hill’s advanced medical insights with current trends in health and beauty, HighKey Agency effectively amplified his professional image, positioning him as a leader in the cosmetic surgery field on a national scale.

In-Depth Media Engagement

Targeting top-tier publications to feature Dr. Hill, focusing on those with high domain authority to improve SEO rankings and ensure his name dominated search results related to plastic surgery, particularly those queries intended for consultation and client conversion.

Researched Content Angles

Crafting narratives that highlighted Dr. Hill’s unique integration of neuroscience and film studies into his surgical practice, emphasizing his patented technologies and his exceptional, artful surgical outcomes. These stories were designed to capture trending topics within the health and beauty sectors to maximize interest and engagement.

Full-Service PR Approach

Initial In-Depth Consultation:

Our collaboration with Dr. David Hill began with an extensive interview to deeply understand his surgical practice, innovative techniques, and future aspirations. This critical first step conducted by our experienced PR team enabled us to lay the groundwork for a tailored public relations strategy that would resonate across the medical community and beyond.

Expert Content Development:

We assembled a dedicated team of writers and editors tasked with crafting impactful content that underscored Dr. Hill’s surgical expertise and pioneering contributions to plastic surgery. This team meticulously managed every stage of content creation, ensuring that each piece not only met the high standards of Dr. Hill’s practice but also captivated the attention of prestigious media outlets.

Strategic Media Outreach:

By leveraging our expansive network of media contacts, we actively pitched to over a thousand journalists monthly, prioritizing those in the health and lifestyle sectors. Our strong relationships with Tier 1 publications and notable media figures played a crucial role in securing premium exposure for Dr. Hill.

Diligent Media Coordination and Follow-Ups:

Our team took charge of coordinating all media engagements, ensuring optimal timing and placement of interviews and feature articles. We meticulously prepared and supported Dr. Hill throughout each media interaction to ensure his expertise was showcased accurately and effectively.

Dynamic Campaign Monitoring:

The effectiveness of our PR efforts was continuously monitored using advanced analytics to track impact and audience engagement. This ongoing assessment allowed us to adapt and refine our strategies dynamically, optimizing the overall impact of the campaign.

Proactive Reputation and SEO Management:

An essential component of our strategy involved enhancing Dr. Hill’s online reputation and search engine visibility. We diligently monitored his Google rankings and online presence, ensuring that his digital persona mirrored the excellence of his clinical practice.

Results

Media Impact:

Successfully secured 10 high-quality features in major publications such as USA Today, The Mirror, and DailyMail, significantly boosting Dr. Hill’s national profile.

Audience Reach:

Extended his reach to an impressive 636 million people through strategic media efforts.

Enhanced Online Presence:

Achieved a notable improvement in search engine visibility, particularly through high-ranking articles that helped to differentiate Dr. Hill from others with similar names, cementing his authority in the plastic surgery field both locally and nationally.