Dr. Steven R. COHEN

CASE STUDY

Dr. COHEN

As Featured in PR:

Overall Metrics:

30

Pieces of Coverage Secured

285

Million Audience Reached

76

Average Domain Ranking

773,000

Estimated Views

Client Background

Dr. Steven R. Cohen, a luminary in the field of plastic surgery, is renowned not only for his technical prowess but also for his artistic sensibility, which extends beyond the operating room into his life as a painter. As the Medical Director of FACES+ in San Diego and a Clinical Professor at the University of California, San Diego, Dr. Cohen has significantly influenced both the aesthetic and reconstructive plastic surgery fields. His career is distinguished by his development of groundbreaking surgical methods and his dedication to teaching and charitable endeavours.

His extensive work in craniofacial surgery and regenerative medicine has positioned him as a leading figure in these specialized areas. Despite his success and recognition in California, including numerous awards and accolades over his career, Dr. Cohen sought to expand his influence and share his innovative techniques on a national scale.

Recognizing Dr. Cohen’s esteemed local reputation and his desire for broader recognition, HighKey crafted a strategic PR campaign aimed at catapulting his visibility across the nation. Our objectives were clear: to highlight his unique surgical innovations, his contributions to regenerative medicine, and his extensive work with celebrities, thereby establishing him as a national authority in plastic surgery.

Highkey Strategy

Public Relations Strategy

For Dr. Steven Cohen, HighKey Agency crafted a focused PR strategy aimed at broadening his national exposure and emphasizing his unique contributions to plastic surgery, especially his pioneering work in regenerative medicine. Understanding Dr. Cohen’s desire to elevate his practice and leverage his extensive experience, HighKey guaranteed placements within our PR package to ensure maximum reach and impact.

Our approach centered on Dr. Cohen’s established reputation as a leader in transformative and regenerative plastic surgery techniques. We highlighted his innovative practices and the celebrity endorsements of his work to create compelling narratives that resonated with both medical professionals and potential patients. By featuring him in well-regarded publications, we aimed to bolster his presence on national platforms, which was essential for attracting new clientele and establishing him as a thought leader in cutting-edge surgical advancements.

HighKey Agency’s strategic placements in top-tier media outlets were instrumental in enhancing Dr. Cohen’s visibility and authority in the field. This not only met his immediate goals of national recognition but also positioned him at the forefront of discussions about the future of plastic surgery and regenerative treatments, driving broader interest and engagement with his practice.

Targeted Media Outreach

High-Profile Placements
Our team secured 30 significant media features in elite publications such as Maxim, Men’s Journal, and Glamour Magazine UK. Each piece was carefully tailored to showcase Dr. Cohen’s unique approach to plastic surgery, emphasizing his pioneering work in regenerative medicine and his success in cosmetic and craniofacial surgery.

Leveraging Celebrity Endorsements:
We utilized Dr. Cohen’s history of working with celebrities as a key angle in our pitches, enhancing his appeal to a broader audience and reinforcing his status as the surgeon to the stars.

Content Strategy

Innovative Surgical Techniques:
Articles highlighted Dr. Cohen’s innovative techniques, such as his work in facial rejuvenation and his development of new surgical tools that have set new standards in the industry.

Regenerative Medicine and Public Health
We emphasized his leading-edge work in regenerative medicine, presenting him as a forward-thinking surgeon whose techniques could potentially revolutionize healthcare practices globally.

Full-Service PR Approach

Initial In-Depth Interview

We began our partnership with Dr. Cohen by conducting an extensive interview led by our seasoned PR team. This initial deep dive allowed us to gather nuanced insights into Dr. Cohen’s practice, his innovative techniques, and his vision for the future. This foundational understanding enabled us to craft highly customized PR strategies that resonated with both industry insiders and the broader public.

Dedicated Writing and Editorial Team

Our skilled writers and editors were tasked with developing compelling content that highlighted Dr. Cohen’s expertise and innovative contributions to plastic surgery. This team handled all aspects of content creation, from initial drafts to final edits, ensuring that each publication reflected the high standards of Dr. Cohen’s practice and appealed to high-calibre media outlets.

Proactive Pitching and Media Relations:

Leveraging our extensive network of media contacts, we engaged in proactive pitching to over a thousand journalists each month, focusing on those with strong ties to health and lifestyle sectors. Our established relationships with Tier 1 publications and prominent broadcasters were instrumental in securing top-level exposure.

Media Coordination and Follow-ups

Our team meticulously coordinated with journalists and media outlets to manage the timing and placement of interviews, feature articles, and other press opportunities. We ensured that Dr. Cohen was presented in the best possible light, with all factual information accurately conveyed.

Ongoing Monitoring and Optimization:

We continuously monitored the performance of all PR activities, using advanced analytics to measure impact and audience engagement. This data-driven approach allowed us to refine our strategies in real-time, enhancing the effectiveness of the campaign.

Reputation Management and SEO Enhancement

Throughout the campaign, we also focused on managing Dr. Cohen’s online presence and reputation. This included monitoring his Google rankings and online reviews, ensuring that his digital footprint reflected the prestige of his in-person practice.

Results

Extensive Media Coverage:

Achieved 30 pieces of high-impact coverage, effectively reaching an audience of 285 million.

Elevated Professional Status:

Cemented Dr. Cohen’s reputation as a national leader in plastic surgery, with increased inquiries from potential patients and invitations to speak at major medical conferences.

Enhanced Online Presence

Improved search engine rankings and online visibility due to high-quality backlinks from reputable sites, driving increased traffic to his practice’s website.