Dr. Chad Deal
CASE STUDY
Dr. Chad Deal
As Featured in PR:
Overall Metrics:
2 pieces
of coverage secured
76.3 million
Audience Reached
94
Average Domain Ranking
Client Background
Certified by multiple cosmetology boards, including the American Board of Facial Surgery, the American Board of Cosmetic Surgery, and the American Board of Surgery, Dr. Deal has also garnered several prestigious awards.
His accolades include consecutive nominations and wins at the Best of the Best Awards for Best Cosmetic Surgeon and recognitions from Vitals.com for his compassionate patient care.
Highkey Strategy
Public Relations Strategy
Our PR strategy for Dr. Chad Deal focused on highlighting his unique journey from a class clown to a top cosmetic surgeon, emphasizing his expertise, dedication, and the innovative techniques he brings to his practice.
78
Million Audience Reached
Public Relations:
Media Coverage:
Secured 2 significant pieces of coverage in top-tier publications like USA Today and Haute Living, reaching an audience of 76 million with an average domain authority of 85. These features not only spotlighted his professional achievements but also his personal transformation, appealing broadly to both professional and consumer audiences.
Content Development:
Collaborated with Dr. Deal to craft compelling narratives that showcased his journey, expertise, and the impact of his work on patients’ lives. This included articles that highlighted his educational contributions through the American Academy of Cosmetic Surgery’s Fellowship program.
Editorial Excellence:
Maintained high editorial standards to ensure all content was polished and professional, reflecting the high quality of care Dr. Deal provides at Southern Surgical Arts.
Active Pitching
Leveraged established relationships with health and lifestyle journalists to secure high-impact features that enhanced Dr. Deal’s visibility and underscored his reputation as a pioneer in cosmetic surgery.
Media Coordination
Managed all aspects of media relations, coordinating interviews and feature pieces that aligned strategically with Dr. Deal’s marketing goals and public image.
Reputation Monitoring
Continuously monitored online and media representations to maintain and enhance Dr. Deal’s professional image, including tracking SEO performance and ensuring accurate portrayal of his expertise.
Social Media Growth
Dr. Deal has significantly expanded his influence through strategic social media campaigns, particularly by leveraging partnerships with A-list celebrities, which have bolstered his following on platforms like Instagram.