Dr. CESAR VELILLa
CASE STUDY
DR. VELILLA
As Featured in PR:
Overall Metrics:
5
Pieces of Coverage Secured
226
Million Audience Reached
95
Average Domain Ranking
Client Background
Highkey Strategy
Public Relations Strategy
HighKey Agency recognized the unique opportunity to elevate Dr. Cesar Velilla’s profile beyond the local scope and into the national spotlight. The challenge was not only to enhance his digital presence but to firmly establish him as a thought leader in the cosmetic surgery industry. To achieve this, HighKey crafted a multifaceted PR strategy that focused on showcasing Dr. Velilla’s innovative surgical techniques and his profound impact on patient care.
The cornerstone of this strategy was securing high-impact media placements. HighKey leveraged its extensive network of media contacts, targeting publications that aligned with the health and beauty sectors, and which are known for their influential readership. The aim was to position Dr. Velilla not just as a skilled surgeon, but as a pioneer in the cosmetic surgery field whose techniques, such as the V-SLIMSCULPTURE, have revolutionized aesthetic medicine.
To guarantee the effectiveness of this exposure, HighKey included secured placements within their PR package. This approach ensured that Dr. Velilla would appear in well-regarded publications, thereby significantly boosting his visibility. Each piece was strategically crafted to highlight key aspects of his practice and expertise, ensuring that the content was not only informative but also engaging and capable of capturing a broad audience….
Targeted Media Placements:
HighKey Agency secured strategic media features in prestigious publications which focused on Dr. Velilla’s innovative V-SLIMSCULPTURE technique and his profound impact on cosmetic surgery, emphasizing his role as a transformative figure in the industry.
Strategic Expert Positioning:
We capitalized on Dr. Velilla’s extensive expertise and reputation as “Dr. Lipo” to position him as a thought leader in aesthetic medicine. By promoting his unique insights and successful surgical results, we enhanced his profile among peers and prospective patients, reinforcing his standing as a pioneer in the field.
Full-Service PR Approach
In-Depth Media Engagement:
Focused on high-profile placements to highlight Dr. Velilla’s pioneering V-SLIMSCULPTURE technique, his expertise in cosmetic surgery, and his commitment to patient care.
Strategic Content Development:
Crafted compelling narratives that underscored Dr. Velilla’s unique approaches and successful patient outcomes, enhancing his appeal to both potential patients and peers in the medical community.
Proactive Media Outreach:
Utilized established relationships with major health and lifestyle publications to secure features that spotlighted his work and philosophy.
Media Coordination and Follow-ups:
Ensured optimal timing and placement of features, managing interactions with media to maintain Dr. Velilla’s professional image.
Ongoing Monitoring and Optimization:
Kept track of the campaign’s impact, making adjustments as needed to maximize media exposure and audience engagement.
Results
Coverage:
5 high-calibre features in notable publications, including Closer Weekly and Miami Herald.
Audience Reach:
Extended reach to over 225 million people, significantly increasing brand visibility.
Enhanced Online Presence:
Improved search engine rankings and online presence, leading to increased inquiries and patient bookings.