Dr CAMERON LEWIS

CASE STUDY

DR. LEWIS

As Featured in PR:

Overall Metrics:

8

Pieces of Coverage Secured

124

Million Audience Reached

95

Average Domain Ranking

Client Background

Dr. Cameron Lewis, a missionary and a visionary in the field of oral maxillofacial surgery, embodies a commitment to accessibility and quality care in oral health. With a medical degree from the University of the West Indies and extensive training in various surgical techniques, Dr. Lewis not only offers a wide range of oral surgical services but also brings his expertise directly to communities in need across the United States.

Recognized as New York’s top-rated oral surgeon, Dr. Lewis operates under a philosophy that marries cutting-edge surgical practice with a deep-rooted desire to serve. His practice, while based in New York, spans several states, making substantial impacts through both fixed clinic locations and mobile services.

Despite his profound impact and dedication, Dr. Lewis faced the challenge of amplifying his national presence and establishing his unique approach to oral surgery on a broader scale. His goal was to enhance his visibility and credibility across the country to attract more patients and partnerships and to differentiate himself from other practitioners in his field.

Highkey Strategy

Public Relations Strategy

For Dr. Cameron Lewis, HighKey Agency crafted a comprehensive PR strategy tailored to elevate his visibility on a national level and solidify his reputation as a leading travelling oral surgeon. Recognizing Dr. Lewis’s need to expand his influence beyond local recognition, our strategy included guaranteed placements in high-profile publications as part of our service package. This assurance was pivotal in addressing his concern for establishing a more robust online presence.

HighKey focused our efforts on health and wellness publications with substantial domain authority, aiming to improve its SEO rankings and enhance its professional visibility. Our team developed engaging narratives that showcased Dr. Lewis’s dedication to providing accessible oral surgery across the country, his innovative approaches, and his commitment to community health.

By aligning our PR initiatives with trending topics in healthcare and community service, HighKey Agency positioned Dr. Lewis to attract a broader audience, reinforcing his status as a trusted figure in oral healthcare.

Targeted Media Engagement:

We aimed at influential publications with high domain authority to boost SEO and assert Dr. Lewis’s prominence in online searches. Featured in major outlets like Forbes, US Weekly, Grazia, and Maxim, we ensured that his contributions to oral health and community service were recognized widely.

Strategic Content Development:

We highlighted Dr. Lewis’s innovative approach to travelling oral surgery and his missionary work, aligning our narratives with current health and wellness trends to maximize relevance and reader engagement.

Full-Service PR Approach

In-depth Initial Interview and Strategy Development:

We began our collaboration with Dr. Lewis with an extensive consultation to understand the nuances of his practice and his mission. This allowed us to tailor a PR strategy that aligned with his goals and highlighted his unique position as a travelling oral surgeon dedicated to accessibility and patient care.

Content Development and Targeted Media Placement:

Our dedicated team developed compelling content that underscored Dr. Lewis’s expertise and commitment to community service. We strategically placed these narratives in high-calibre publications to reach a broad and relevant audience.

Leveraging Unique Angles for Maximum Impact:

We identified and leveraged unique angles, such as Dr. Lewis’s missionary work and his innovative approaches to common oral surgery procedures. These angles were crucial in differentiating him from his peers and were highlighted across various media outlets.

Securing High-Profile Media Coverage:

We successfully secured coverage in prestigious media outlets such as Forbes, US Weekly, Grazia, and Maxim. This not only boosted his profile but also positioned him as a thought leader in the field.

Comprehensive Monitoring and Adaptive Strategies:

Throughout the campaign, we continuously monitored the effectiveness of our strategies and adapted our approaches based on real-time feedback and analytics. This ensured sustained interest and engagement from the target audience.

SEO Enhancement and Reputation Management:

To bolster Dr. Lewis’s online presence, we implemented advanced SEO techniques to ensure his achievements and contributions were easily discoverable and ranked high on search engines from the articles published.

Results

Extensive Coverage and Enhanced Visibility:

Dr. Lewis’s work was featured across multiple high-profile publications, reaching an estimated audience of 124 million. This not only expanded his visibility but also solidified his reputation as a leading oral surgeon in America.

Strengthened National Presence:

The strategic PR efforts significantly enhanced Dr. Lewis’s national presence, allowing him to attract more patients and partnerships across the United States.

Elevated Brand Recognition and Credibility:

The quality and breadth of the media coverage significantly elevated Dr. Lewis’s brand recognition and credibility, both within the medical community and among potential patients.