Dr. Bobbi Peterson
CASE STUDY
Dr. Bobbi Peterson
As Featured in PR:
Overall Metrics:
4 pieces
of coverage secured
3.74 million
Audience Reached
79
Average Domain Ranking
Client Background
Dr. Bobbi Peterson, a second-generation HBCU-educated dentist and the innovative mind behind the Big Mouth Toothbrush, is transforming dental care.
Her Brooklyn-based dental practice, Aces Braces, and her product development focus on making dental hygiene accessible and enjoyable.
Dr. Bobbi’s unique approach combines medical expertise with a keen understanding of patient needs, leading to the creation of the Big Mouth Toothbrush, which addresses common complaints by offering an easier, more effective way to maintain oral health.
Highkey Strategy
Public Relations Strategy
Our PR strategy for Dr. Bobbi was crafted to highlight her innovative dental solutions and her role as a pioneer in the dental hygiene field.
3.74
Million Audience Reached
Public Relations:
Secured 4 pieces of coverage in top-tier publications such as Flaunt, Haute Living, and LA Weekly, reaching an audience of 3.74 million with a domain ranking of 79. These features emphasized the unique design and benefits of the Big Mouth Toothbrush.
Content Development:
Worked closely with Dr. Bobbi to develop engaging content that demonstrated the effectiveness and unique features of the Big Mouth Toothbrush. This included articles that detailed the inspiration behind the product and its impact on users’ oral health routines.
Editorial Excellence:
Ensured all content was meticulously proofread and edited to reflect the high standards of Dr. Bobbi’s practice and innovations.
Active Pitching:
Leveraged our network of healthcare and lifestyle journalists to secure placements that positioned Dr. Bobbi as a leading innovator in dental care solutions.
Media Coordination:
Managed all aspects of media relations, coordinating with Dr. Bobbi’s schedule to maximize her exposure and align with her business objectives.
Reputation Monitoring:
Monitored Dr. Bobbi’s media presence to ensure her brand was accurately represented and maintained her reputation as an innovator in the dental field.
