Dr ALGIE LABRASCA
CASE STUDY
Dr. LABRASCA
Client Background
His partnership with HighKey was focused on transforming his social media approach to reflect his high standards of care and extensive expertise in plastic surgery, ultimately aiming to increase patient inquiries and strengthen his online visibility.
For more insights into Dr. LaBrasca, visit his [official website](https://drlabrasca.com/dr-algie-labrasca).
Results
Platform-Specific Growth
Non-followers engaged
+21.6%
Followers reached
+20.6%
Accounts reached
+13.1%
Reach
33K+
Engagement
+15.9K
Post views
+4.4m
Profile views
+55K
Likes
+88K
Comments
6K+
Shares:
5K+
Views
16K+
Shown in feed
+24.4K
Watch time hours
+103
Unique viewers
15.6K
Highkey Strategy
Public Relations Strategy
HighKey developed a targeted social media strategy to elevate Dr. Algie LaBrasca’s presence online, leveraging his expertise and the unique aspects of his practice to engage a broader audience. The strategy was meticulously crafted to resonate with potential patients and enhance Dr. LaBrasca’s brand visibility across various digital platforms.
We focused on creating a rich tapestry of content that included a variety of formats and topics. This ranged from video scripts on affordability in plastic surgery, utilizing creative hooks and props to drive engagement, to informative pieces on patient care standards and the benefits of choosing Dr. LaBrasca’s services. Each piece of content was designed to not only inform but also to connect emotionally with viewers, fostering trust and reliability.
Recognizing the distinct audience demographics and engagement patterns on various platforms, we implemented customized strategies for Instagram, Facebook, TikTok, and YouTube. This included optimizing video content for short-form platforms like TikTok and Instagram Reels, where quick, engaging hooks and visually appealing graphics play a crucial role in capturing attention. For platforms like YouTube, we focused on longer-form, informative content that delves deeper into surgical procedures and patient testimonials.