Dr ALGIE LABRASCA

CASE STUDY

Client Background

Dr. Algie LaBrasca, a distinguished plastic and reconstructive surgeon based in DuBois, PA, has garnered respect and admiration for his expert-level professionalism and compassionate patient care. Despite his profound impact locally, Dr. LaBrasca sought to elevate his social media presence to match the quality and scope of his clinical services, aiming to enhance patient engagement and attract a broader audience through more dynamic and engaging content.

His partnership with HighKey was focused on transforming his social media approach to reflect his high standards of care and extensive expertise in plastic surgery, ultimately aiming to increase patient inquiries and strengthen his online visibility.

For more insights into Dr. LaBrasca, visit his [official website](https://drlabrasca.com/dr-algie-labrasca).

Results

Platform-Specific Growth

Non-followers engaged

+21.6%

Followers reached

+20.6%

Accounts reached

+13.1%

Reach

33K+

Engagement

+15.9K

Post views

+4.4m

Profile views

+55K

Likes

+88K

Comments

6K+

Shares:

5K+

Views

16K+

Shown in feed

+24.4K

Watch time hours

+103

Unique viewers

15.6K

Highkey Strategy

Public Relations Strategy

HighKey developed a targeted social media strategy to elevate Dr. Algie LaBrasca’s presence online, leveraging his expertise and the unique aspects of his practice to engage a broader audience. The strategy was meticulously crafted to resonate with potential patients and enhance Dr. LaBrasca’s brand visibility across various digital platforms.

We focused on creating a rich tapestry of content that included a variety of formats and topics. This ranged from video scripts on affordability in plastic surgery, utilizing creative hooks and props to drive engagement, to informative pieces on patient care standards and the benefits of choosing Dr. LaBrasca’s services. Each piece of content was designed to not only inform but also to connect emotionally with viewers, fostering trust and reliability.

Recognizing the distinct audience demographics and engagement patterns on various platforms, we implemented customized strategies for Instagram, Facebook, TikTok, and YouTube. This included optimizing video content for short-form platforms like TikTok and Instagram Reels, where quick, engaging hooks and visually appealing graphics play a crucial role in capturing attention. For platforms like YouTube, we focused on longer-form, informative content that delves deeper into surgical procedures and patient testimonials.

Full-Service Social Media Approach

Content Strategy Development:

Our team meticulously crafted a dynamic content calendar, aligning with trending topics and audience preferences to increase post frequency and ensure a vibrant, consistent online presence.

Platform-Specific Tactics:

We developed custom strategies for each platform—Instagram, Facebook, TikTok, and YouTube. This approach optimized content formats and engagement techniques, tailored to the unique dynamics of each platform, ensuring optimal interaction and visibility.

Engagement and Community Building:

We enhanced direct interaction with followers to foster a community feel, encouraging personal connections and discussions around plastic surgery topics, which helped increase patient engagement and loyalty.

Video Production and Editing:

Employed a local videographer to produce high-quality video content that showcases Dr. LaBrasca’s expertise and real patient experiences, enhancing authenticity and trust.

Content Management and Scheduling:

Managed all aspects of content creation, from drafting engaging captions to scheduling posts at optimal times for maximum reach.

Trend Monitoring and Implementation:

Continuously researched and implemented the latest social media trends and tools, ensuring Dr. LaBrasca’s content remained relevant and engaging.

Performance Analytics:

Conducted detailed analysis and reporting to monitor the effectiveness of the strategies implemented, adjusting tactics as necessary to maximize engagement and reach.

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