HighKey Agency has partnered with Christopher Day to bring his company Days Global Advisors to the front line of investing. They developed a strategy to create buzz around Day’s launch of going public on the New York Stock Exchange.
Being featured in over 60 national and international publications, increasing the enterprise value 4X the amount they paid us for services, and being featured on live TV like Fox, ABC, and PIX11. All of that without having to give us more than 6 hours of his time per month.
ABOUT
Christopher Day
Day is a Houston-based wealth advisor and founder/CEO of Days Global Advisors. (NYSE: HF) Day firmly believes that investing and hedge fund management should be accessible to the 99%. That’s why he created the public-facing Days Global Advisors and launched an ETF on the New York Stock Exchange. Christopher’s mission is to give more opportunities to people regarding their wealth, legacy, and ability to build a future for their families.
HighKey Agency was brought on board to help generate public buzz around Christopher and Days Global Advisors prior to it going public on the stock exchange.
300M+
Impression
20+
Articles
300M+
Impression
20+
Articles
HighKey Agency Strategy:
Christopher Day was taking his company public and enlisted HighKey Agency to amplify his online presence, and establish solid credibility to make a big splash when the announcement was made.
Targeted tier 1 media pitching which leveraged:
Brand awareness – connecting with journalists in the investing/finance industry to introduce Christopher Day and positioning him as a thought leader in the space
Newsjacking and commenting – inserting Days Global Advisors into prevalent industry stories and offering Christopher as a voice on current events.
In-depth media research and target outreach to include:
National publications
International publications
Publications covering finance
Publications covering new business
Podcasts, radio, TV, and digital/print article outlets
Before and After Google
Search Results
