christine lewington

Pipe International

Here’s how HighKey Agency took Christine Lewington, the founder and driving force behind PIP International, and making her a household name and recognized advocate for sustainable food
Production, and getting future ‘investors’ to buy into the PIP International brand, along with future partnerships using the power of PR. In addition, working with Christine to ensure that she is an ongoing thought leader and role model in the industry, securing brand deals, partnerships, and speaking engagements on an ongoing basis.

Being featured in over 40 national and international publications, increasing the enterprise value 10X the amount she paid us for services, and featured in USA Today, Iowa PBS, AGWeek, and Farming Today.

All of that without having to give us more than 10 hours of her time per month.

ABOUT

christine lewington

As the founder and driving force behind PIP International, Christine Lewington has become a recognized advocate for sustainable food production. Her passion for combating climate change and dedication to finding innovative solutions have positioned her as a thought leader and role model within the industry.

PIP’s mission is to accelerate the Global Adoption of the most sustainable, best-tasting And affordable protein. Combining proven disruptive technologies, PIP aims to be significant by helping our world through individual wellness that will be accessible to all.

930m+

Impression

40+
Articles
7+
TV AND PODCASTS INTERVIEWS

930m+

Impression

40+

Articles

7+

TV AND PODCASTS INTERVIEWS

HighKey Agency Strategy:

Targeted tier 1 media pitching, which leveraged:

Brand awareness – connecting with journalists in the health/wellness/business industries to introduce PIP International and discuss the features/benefits of the product

Newsjacking and commenting – placing PIP International’s founder, Christine Lewington, at the forefront of stories surrounding controversial subjects such as veganism and protein alternatives.

Competitor analysis and market research

In-depth media research and target outreach to include:

National publications
International publications
Publications covering business
Publications covering health/wellness/lifestyle
Publications covering food/beverage
Podcasts, radio, TV, and digital/print article outlets

HighKey Agency secured connections from Canada to Florida to California across industries like agriculture, wellness, and news.

Within the first 120 days of the client onboarding, HighKey Agency secured over 20 high-profile interviews and published articles, and that was only the beginning. Within a ten-month framework, Christine Lewington was quoted over 40 times in prominent industry publications.

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