Brows By shelly

CASE STUDY

Michelle Nguyen

Overall Metrics:

9 pieces

of coverage secured

4.97 million

Audience Reached

75

Average Domain Ranking

Client Background

Shelly Nguyen, the visionary founder of Brows By Shelly, has revolutionized the art of eyebrow tattooing. Located in Long Beach, California, her studio specializes in creating semi-permanent, flawlessly crafted eyebrows through innovative techniques and a deep understanding of aesthetics.

Despite originally pursuing a career in dentistry, Shelly’s passion for perfecting eyebrows led her to a transformative career in the beauty industry, culminating in the establishment of her successful studio in 2018.

Shelly’s mastery of the ombre powder technique allows her to enhance eyebrows with a natural, lasting look, considering each client’s unique facial features and skin tones. Her commitment to personalized beauty solutions and high safety standards has not only garnered a loyal clientele but also positioned her as an esteemed educator in the field of permanent makeup.

For more about Shelly Nguyen and her studio, please visit [Brows By Shelly’s official website](https://www.browsbyshelly.com/).

Highkey Strategy

Public Relations Strategy

Our PR campaign for Shelly Nguyen was intricately designed to highlight her unique contributions to the beauty industry, particularly in the realm of eyebrow tattooing. By leveraging her compelling story and innovative techniques, we aimed to elevate her profile and underscore her role as a trendsetter in cosmetic beauty solutions.

4.87

Million Audience Reached

Public Relations:

Strategic Initiatives:

Media Coverage:
We secured notable features for Shelly in prestigious publications such as Haute Living and LA Confidential, effectively reaching an audience of 4.87 million and enhancing her visibility within the beauty industry

Content Development:
Collaborating closely with Shelly, we crafted compelling content that showcases her expertise and the transformative power of her eyebrow tattooing techniques. This content was disseminated through various online platforms, increasing engagement and educating the public about the benefits of semi-permanent makeup.

Editorial Excellence:
Recognizing Shelly’s passion for teaching, we promoted her comprehensive training programs, highlighting her hands-on approach and commitment to fostering new talent in the industry. This not only reinforced her status as a knowledgeable leader but also attracted aspiring artists to her courses.

Brand Partnerships
We facilitated partnerships with leading beauty brands to co-create products like the innovative Wax Pencil and Concealer Brush, further solidifying her influence and credibility in the beauty market.

RESULTS

Achieved 9 pieces of high-quality coverage with an average domain ranking of 75, effectively broadening her reach and affirming her authority in the beauty industry.

Featured in top lifestyle and beauty magazines such as Flaunt, which have celebrated her pioneering work and contributed to a stronger brand identity.

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