Alyssa Capello
CASE STUDY
Alyssa Capello
As Featured in PR:
Overall Metrics:
4 pieces
of coverage secured
24.3 million
Audience Reached
74
Average Domain Ranking
Client Background
Starting her career in 2014, Alyssa overcame numerous obstacles to establish a business model that brings beauty services directly to clients’ homes, addressing the unmet needs of busy individuals who struggle to find time for salon visits.
Her company, now a beloved brand among consumers, offers a range of beauty treatments that prioritize convenience, quality, and customer satisfaction.
Highkey Strategy
Public Relations
24.3
Million Audience Reached
Public Relations:
Secured 4 pieces of coverage in major publications such as Elle, New York Weekly, and Female First, collectively reaching an audience of 24.3 million. These articles highlighted Alyssa’s journey from a mobile beautician to a CEO with multiple studio locations, emphasizing her role as a trailblazer in the beauty industry.
Content Development:
Worked closely with Alyssa to create content that detailed her journey and the challenges she overcame. This content not only inspired potential entrepreneurs but also educated consumers about the unique value propositions of She’s Yar Lash & Beauty Bar.
Editorial Excellence:
Ensured that all public communications were crafted to the highest standards, reflecting Alyssa’s commitment to quality and innovation in the beauty industry.editorial features.
Active Pitching:
Leveraged our extensive media contacts to ensure Alyssa’s story and her business’s unique aspects were featured in relevant beauty and business publications, enhancing her visibility and credibility.
Media Coordination:
Managed all aspects of media relations, including coordinating interviews and arranging features that aligned with strategic marketing goals.
Reputation Monitoring:
Continuously monitored the media and online discussions to maintain and enhance Alyssa’s professional image and ensure her business achievements were accurately represented.
