Earned Media – National Press Package
The HighKey National Press Package offers a comprehensive approach to public relations. The team of experienced publicists will become familiar with your brand, business, or story in order to develop and secure earned media placements in targeted publications.
Three key methods are utilized in the pursuit of top-level media coverage:
- News Jacking: The publicists at HighKey remain up to date on industry news, presenting you as a thought leader in your respective fields.
- Custom Stories/Pitches: The team formulates your most newsworthy angles into pitches and distributes them to journalists with close connections or to a targeted list of industry journalists.
- Industry “Call Outs”: Journalists may reach out to HighKey for comments from industry leaders on specific topics. HighKey will position you for these “Call Outs” when they align.
These tactics might sound similar to a traditional PR firm, so you might ask what makes HighKey Agency’s tactics different?
It’s simple… HighKey is so confident in their results that every client’s custom package has a guarantee in place so that the deliverables are transparent.
HighKey Can Potentially Feature You In
Why Choose Earned Media?
Earned media is an effective way to increase your visibility on Google and boost your brand. HighKey Agency can help you grow your brand through press coverage that consistently ranks at the top of Google and Google News.
With organic search results, your brand will have long-term exposure as articles can be viewed indefinitely. HighKey Agency press articles can also be used as social media content, providing instant exposure and generating buzz among your followers.
Brand recognition will also increase as you can showcase your press coverage on your website, connecting your brand with trusted digital platforms.
HighKey Agency’s press executives will assess your story and determine if it’s a suitable fit for top-tier publications such as Forbes, Business Insider, NY Times, WSJ, and Cosmopolitan. They will conduct an interview, have their publicists review your story, and provide recommendations on the best media placements for your brand.
To begin the process, schedule a call with HighKey Agency’s press executives and start making power moves for your brand.
Press Masterclass By Luke Lintz
How To Get Started With HighKey Agency?
Step 1: Schedule a Call with HighKey
Fill out the “Contact Us” form, and a HighKey representative will be in touch to schedule a quick, 12-minute call.
Step 2: Talk to a HighKey Expert
During the call, a HighKey expert will take a look at your social media and online presence and figure out how they can help you reach your brand goals.
Step 3: Get a Custom Plan
HighKey will create a plan just for you with specific goals and a budget that fits your brand and what you want to achieve.
How Does HighKey Secure Top-Level Press Coverage?
Step 1: Get to Know Your Business
A HighKey press manager will interview you and figure out the best ways to position you as a leader in your industry and create news stories that reporters will want to write about.
Step 2: Review Media Pitches & Articles
Based on your custom package, HighKey will put together some media pitches and articles for you to look over. This will happen within three business days after the chat.
Step 3: Sit Back and Let Us Do the Work
Once the pitches and articles are approved, the HighKey team will go to work and secure the media coverage outlined in your plan. Our goal is always to do more than what was promised and make the process as easy for you as possible.
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